How Americans ‘Cancel’ Brands, According To Forrester by Joe Mandese @mp_joemandese, January 26, 2022 With numerous recent studies indicating consumers are becoming more active about pressuring brands whose products, services — and increasingly, policies and ideologies — don’t align with them, Forrester fielded research to find out exactly how consumers “cancel” brands they no longer … Continue reading How Americans 'Cancel' Brands, According To Forrester
Christa Tuttle November 16, 2021 Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build … Continue reading Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage
Channel-agnostic, always on and with a clear set of brand values: Today’s winning marketing orgs. Chris Wood on October 8, 2021 Ethical advertising: How Quaker Oats helped feed America “Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear,” … Continue reading What does your brand stand for?
Finding keys to a brand that everybody can agree on. Chris Wood on August 30, 2021 This week’s Marketoon takes a closer look in the decision making that goes into branding. Fishburne’s take: The Brand Onion rarely passes the “Factory Floor Test” — could you share it outside of the Marketing Ivory Tower without … Continue reading Defining your brand: Marketoon of the Week
How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand
It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now
Yash Chawlani April 12, 2021 Instagram is one of the largest social media platforms for your brand to consider using as part of your marketing strategy. Consumers love to look at and interact with it, and brands love to be a part of it. According to Hootsuite, 1 billion people use Instagram every month, and … Continue reading 5 Surefire Ways to Increase Your Brand Awareness With Instagram
