Katie CooperJune 27, 2015 Say hello to analytics on LinkedIn! LinkedIn recently introduced new analytics tools for publishing content as a way for users of the professional social networking site to better understand how others are engaging with their page. The site continues to be a popular method for individuals and businesses to enhance … Continue reading Measuring Success: What to Expect from Analytics on LinkedIn
Brandon GrimesJune 27, 2015 Why You Need Analytics Analytics can be like a rubix cube. Once you dive into the analytics abyss, the data can seem overwhelming. However once you learn how to strategize and learn the analytics process, you will soon realize that analytics can be the single most important aspect of digital marketing. … Continue reading 4 Reasons Why You Need Analytics Training
Dave BrockJune 24, 2015 I’m obsessed with metrics and numbers. Call anyone in our company for help on sales performance and we will ask you to dump all sorts of data on us: Historical performance, historical performance by sales person, by customer segment, by product, by region, pipeline metrics, sales cycle time, win rates, average … Continue reading Your Numbers Give You The Questions, Not The Answers!
Platform is now out of beta, named a Twitter Official Partner. Ginny Marvin on June 1, 2015 AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics reporting. The nearly two-year-old platform also announced, Monday, that it is now out of beta and has been named an … Continue reading Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers
Rich PageMay 21, 2015 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to help improve your website – so it converts … Continue reading The Best Google Analytics Reports For Improving Your Website
Mari KaneMay 10, 2015 Google Analytics is the motherlode of web data measurement. Its numbers will tell you everything and more about what your site is doing, so you can move forward with your marketing. The goal is to turn data into information, and information into insight.-Carly Fiorina, Former CEO of HP and current Presidential … Continue reading How to use Google Analytics on WordPress
Jasmine JaumeMay 8, 2015 No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small … Continue reading Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
