Ken Evoy — February 20, 2017 — February 20, 2017 Online advertising is not the highest ROI form of marketing, but it’s certainly the most ubiquitous. Google AdSense is almost a default option for solopreneurs, especially those with lower amounts of traffic. However, it’s possible to secure your own, higher-paying/higher-ROI WIN-WIN deals. This article covers … Continue reading Boost Your Site’s Income with Ads. Here’s How!
Chris Bennington — February 17, 2017 Follow @cmbennington— February 17, 2017 I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. If you haven’t heard this common adage, I find it all too true, “Every business owner claims two skill sets, … Continue reading Advertising Is Like Poker … It’s Not Luck Making Winners
Emotional Vs. Lighthearted: The Lure Of Advertisements by Laurie Sullivan @lauriesullivan, February 16, 2017 Despite the abundance of data, marketers still struggle with identifying similar types of interests that consumers with emotional and lighthearted preferences have. To guide advertising media buys from television to search, Experian Marketing Services analysts looked at about 10 of the … Continue reading Emotional Vs. Lighthearted: The Lure Of Advertisements
Amanda Oliver — February 15, 2017 — February 15, 2017 You never want to ask an ad optimizer to ballpark an “average” campaign and what its average cost per acquisition (CPA) might be. Why? Because they will tell you that “it depends.” Understanding your CPA requires knowing the nuances that surround each and every acquisition … Continue reading 3 Tests To Try When Your CPA Starts Rising
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. Jason Puckett on February 15, 2017 Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since … Continue reading How to use psychological principles to improve ad copy
Stacey Rudolph — February 14, 2017 — February 14, 2017 Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence … Continue reading How Digital News Consumption is Shaping the Future of Advertising [Infographic]
Sahail Ashraf — February 6, 2017 Follow @Talcontent— February 6, 2017 If you’re in the midst of preparing a Facebook post for a client right now, you might want to stop for a second and make sure you aren’t in trouble. Facebook is notorious for changing algorithms as much as it possibly can, and an … Continue reading The War On Clickbait: How To Stay On The Playing Field
Advertising’s Top Model by Ted McConnell, Featured Contributor, February 2, 2017 2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape has changed. Whenever I get lost, I go back to basics and find a … Continue reading Advertising’s Top Model
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017 Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
by Laurie Sullivan, Staff Writer @lauriesullivan, January 23, 2017 Advertisers will need to wait their turn to roll out the “Made in America” campaigns as brands bring manufacturing back to the U.S. and improve the economy, but the Trump effect has already begun to influence change at the top of the electronics supply chain. … Continue reading The Trump Effect For Advertisers
