Sahail Ashraf — February 6, 2017 Follow @Talcontent— February 6, 2017 If you’re in the midst of preparing a Facebook post for a client right now, you might want to stop for a second and make sure you aren’t in trouble. Facebook is notorious for changing algorithms as much as it possibly can, and an … Continue reading The War On Clickbait: How To Stay On The Playing Field
Advertising’s Top Model by Ted McConnell, Featured Contributor, February 2, 2017 2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape has changed. Whenever I get lost, I go back to basics and find a … Continue reading Advertising’s Top Model
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017 Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
by Laurie Sullivan, Staff Writer @lauriesullivan, January 23, 2017 Advertisers will need to wait their turn to roll out the “Made in America” campaigns as brands bring manufacturing back to the U.S. and improve the economy, but the Trump effect has already begun to influence change at the top of the electronics supply chain. … Continue reading The Trump Effect For Advertisers
by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
by Ari Rosenberg, Featured Contributor, January 5, 2017 It’s a new year, and the Interactive Advertising Bureau is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion” Same old disconnected from reality quotes, too: “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” … Continue reading New Year, Same IAB (Interactive Advertising Bull)
Graham Jones — December 28, 2016 Follow @grahamjones— December 28, 2016 To one degree or another, everyone is concerned about what other people think of them. Of course, some people care less than others, whereas a proportion of individuals are focused entirely on what others think about them. But we all sit on this “spectrum” … Continue reading Online Impressions Depend on What You Do Not Say
Joshua Daniels — December 24, 2016 Follow @_joshdaniels— December 24, 2016 There is no doubt about it; contemporary marketers are increasingly reliant on the digital medium in the modern age, and whilst digital will continue to be a priority for brands in 2017, it is now becoming an emerging trend to maintain an integrated marketing … Continue reading OOH Advertising Set to Hit New Heights in 2017
Mark Irvine — December 10, 2016 — December 10, 2016 Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion impressions served each month across over 2 million unique websites, most GDN advertisers don’t manually select each placement where their ads … Continue reading Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
by Michael Bollinger, Columnist, December 14, 2016 Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation. During that offsite, Bill Bernbach’s words — “The essence of … Continue reading Is CPG Advertising Boring The Industry To Death?
