Category Archives: Advertisement

Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are? →

New Year, Same IAB (Interactive Advertising Bull)

by Ari Rosenberg, Featured Contributor, January 5, 2017 It’s a new year, and the Interactive Advertising Bureau is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion” Same old disconnected from reality quotes, too: “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” … Continue reading New Year, Same IAB (Interactive Advertising Bull) →

Online Impressions Depend on What You Do Not Say

Graham Jones — December 28, 2016 Follow @grahamjones— December 28, 2016 To one degree or another, everyone is concerned about what other people think of them. Of course, some people care less than others, whereas a proportion of individuals are focused entirely on what others think about them. But we all sit on this “spectrum” … Continue reading Online Impressions Depend on What You Do Not Say →

OOH Advertising Set to Hit New Heights in 2017

Joshua Daniels — December 24, 2016 Follow @_joshdaniels— December 24, 2016 There is no doubt about it; contemporary marketers are increasingly reliant on the digital medium in the modern age, and whilst digital will continue to be a priority for brands in 2017, it is now becoming an emerging trend to maintain an integrated marketing … Continue reading OOH Advertising Set to Hit New Heights in 2017 →

Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money

Mark Irvine — December 10, 2016 — December 10, 2016 Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion impressions served each month across over 2 million unique websites, most GDN advertisers don’t manually select each placement where their ads … Continue reading Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money →

Is CPG Advertising Boring The Industry To Death?

by Michael Bollinger, Columnist, December 14, 2016 Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation. During that offsite, Bill Bernbach’s words — “The essence of … Continue reading Is CPG Advertising Boring The Industry To Death? →

Ad extensions for the entire decision journey

How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. Mona Elesseily on December 7, 2016 Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve … Continue reading Ad extensions for the entire decision journey →

Erosion Of Trust In Advertising–So What?

by Scott Lahde, Op-Ed Contributor, November 15, 2016 When White Ops and the Association of National Advertisers (ANA) dropped their bombshell report in late 2014, declaring that nefarious bots will cost advertisers more than $6 billion in 2015, it rattled the entire advertising industry. Then, more recently, in June of this year, once again the … Continue reading Erosion Of Trust In Advertising–So What? →

4As: What The Election Results Mean For Advertising

by Steve McClellan@mp_mcclellan, November 9, 2016 A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. On the plus side, upcoming overtime rules proposed by the U.S. Dept. Of Labor might get a second look from the incoming Trump Administration given the president-elect’s position … Continue reading 4As: What The Election Results Mean For Advertising →

5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad →