Will Price — April 7, 2017 Follow @lordwilliam— April 7, 2017 Oh, TV. You lovely mass of tubes, electricity, information, bleeps and bloops, canned laughter, and people getting hit in the groin. What ever would we do as a civilization with you around? Without TV, how would we ever have witnessed some of history’s’ most … Continue reading The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic]
Ashley Aptt — April 3, 2017 — April 3, 2017 Responsive ads have been available for a while, but many advertisers have yet to take advantage of this ad format and its powerful features. However, as of January 31st, Google no longer allows Google Display Network (GDN) standard text ads to be edited or created. … Continue reading 3 Reasons Why You Need Responsive Ads
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Barry Levine on March 23, 2017 Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker … Continue reading It’s true: Smiling at an ad means sales will go up
Build A Wall — For The Third Garden by Ted McConnell, Featured Contributor, March 16, 2017 Two walled gardens own 82% of the online advertising business. There is Facebook: like Gramercy Park, locked up tight, but contextually one-dimensional. There’s Google: like the Bronx Zoo, with a small fence around the whole thing, and lots of … Continue reading Build A Wall — For The Third Garden
Mark Irvine — March 18, 2017 — March 18, 2017 We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as … Continue reading Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
