Kaitlyn Hammond — June 17, 2017 — June 17, 2017 Gaining exposure, clients, long-term customers, and new business is always on a small business owner’s mind. In fact, those key issues are elements that can make or break some small businesses financially. Another financial consideration for many small business owners lies in the space of … Continue reading Will Paid Ads Work for My Small Business? 5 Questions to Consider Before Choosing to Use Paid Ad Space
Category Archives: Advertisement Industry
We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned
Allen Finn — June 11, 2017 — June 11, 2017 Here at WordStream, we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $ 60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average … Continue reading We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned
The Ultimate Guide To Creating Better Ads
Elena Prokopets — May 30, 2017 Follow @elenatravelgram— May 30, 2017 One of the beauties of the Internet is that so much marketing can be accomplished for free. And this has evened out the “playing field” for small and mid-sized businesses who may have to compete with the “big boys” and all of their marketing … Continue reading The Ultimate Guide To Creating Better Ads
5 Key Differences Between Google AdWords and Facebook
Jaime Nacach — May 24, 2017 Follow @bloominari— May 24, 2017 Understanding the differences between Google AdWords and Facebook is crucial to marketing success. Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t … Continue reading 5 Key Differences Between Google AdWords and Facebook
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. Justin Freid on May 19, 2017 Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in … Continue reading Using search and social to support TV advertising
4 Free Resources to Inspire Better Ad Creative
Allen Finn — May 15, 2017 — May 15, 2017 A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative … Continue reading 4 Free Resources to Inspire Better Ad Creative
Facebook vs. Google Ads: Which Should You Choose?
Andy Beohar — May 1, 2017 Follow @sevenatomsbuzz— May 1, 2017 When it comes to online advertising, two industry giants that immediately come to mind: Facebook and Google AdWords. While both of these can be extremely lucrative tools for your business, is one better than the other? Should you do both? While using both platforms … Continue reading Facebook vs. Google Ads: Which Should You Choose?
Consumers Can Stomach Ads In News Feeds, Research Shows
Consumers Can Stomach Ads In News Feeds, Research Shows by Gavin O’Malley, Staff Writer @mp_gavin, April 17, 2017 Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads than other. Luckily for Facebook and similar platforms, 67% of users say social … Continue reading Consumers Can Stomach Ads In News Feeds, Research Shows
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech. Chuck Moran on April 17, 2017 Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the technological disruption, however, we … Continue reading 4 lessons from a decade of ad tech disruption
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Greg Sterling on April 12, 2017 at 12:17 pm Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the … Continue reading Cost-per-visit ad models, offline verification set to shake up online advertising
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