Thomas CoppenSeptember 28, 2015 It’s a battle that is heating up (but has been going on for years). Everyone seems to have a different opinion or way of looking at it. So what’s the best way to spend your marketing budget; search engines or social media? Paid ad spend has been strong in 2015, with … Continue reading Search vs Social: Where Should You Be Spending Your Online Advertising Budget?
Todd Ulise, (September 11, 2015) Combining search with behavior lays the groundwork for intelligent and knowledgeable technology that some might think a bit additive. Since I am a bit of a SciFi geek, this article will explain how. Let’s start by changing the name “search” to “intent-driven marketing” (IDM), which is something advocated at the … Continue reading Search, Data, Targeting And The Sci-Fi Geek
Laura DonovanSeptember 4, 2015 As I sat on my patio early this morning, I realized that the weather was beginning to cool a bit. And my thoughts turned to boots. Since I always seem to have my phone in my hand, I did a quick Internet search. I found a website, selling the perfect pair. … Continue reading How Facebook’s Ads Really Work
Larry KimSeptember 2, 2015 I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered … Continue reading Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
By Matt Pollnow September 2nd, 2015 There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements and audience building. For businesses that need to be seen in … Continue reading Proven Strategies To Succeed In PPC
Terry MoffattAugust 25, 2015 It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially … Continue reading The B2B Native Advertising Challenge: Can You Tell, Not Sell?
B2B Marketers now enjoy LinkedIn-like targeting in Facebook’s prolific channel. True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals, those who … Continue reading Nail B2B Authority Targeting: Psychographic Targeting Hot House
Troy HollenbeckAugust 9, 2015 To weed out newbies and scammers, nearly all legitimate CPA network has an application process. All CPA network online application forms are pretty much the same because they all are using the same criteria in order to determine if applicants should be allowed to join or not. Some are harder than … Continue reading What to Expect When Applying to CPA Networks
Justin WilsonAugust 8, 2015 Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are … Continue reading 5 Common PPC Mistakes You May Be Making
Tanner HackneyAugust 5, 2015 With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference … Continue reading How SEM and PPC Are Different, and Why It’s Important
