Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)
Troy HollenbeckJuly 10, 2015 Click-Per-Action (CPA) networks provide some of the fastest and easiest ways for affiliate marketers to make big money online. Advertisers such as Netflix, eHarmony, Liberty Mutual Insurance or any other company are looking for new leads and are willing to pay for them. How much depends on the company and the … Continue reading Make Money Online with CPA Networks
Loren BakerJuly 10, 2015 A lot of folks don’t know this but before getting into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s and then was one of the first advertisers to try … Continue reading 5 Retargeting Ad Platforms You Need To Explore Today
by Andrew Popowycz June 11th, 2015 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI
Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option
