Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising
Category Archives: Ad Blockers
6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy
Mark Miller — June 9, 2017 Follow @MMtwopointfive— June 9, 2017 If you pay for online advertising, odds are good that at least some of your ads have been automatically removed from the screen of your target audience by a technology called ad blocking. As advertising recruiters, we’ve watched this rapidly-growing trend transform the digital … Continue reading 6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy
Social Users Turn Away From ‘Interruptive’ Ads
Social Users Turn Away From ‘Interruptive’ Ads by Gavin O’Malley @mp_gavin, April 20, 2017 As Twitter demonstrated earlier this week, social networks have not given up on in-stream video ads, and similarly “interruptive” brand experiences. But as new research shows, people are far less likely to view, like or share a video on social media … Continue reading Social Users Turn Away From ‘Interruptive’ Ads
Ad Blocking Is An Opportunity, Not An Obstacle
Ad Blocking Is An Opportunity, Not An Obstacle by Stephanie Hoffman-Murphy, Op-Ed Contributor, March 31, 2017 Ad blocking is a hot topic. While many argue it’s still in its infancy stage, it’s not to be ignored. Fun fact: “One in five smartphone users, or almost 420 million people worldwide, block advertising when browsing the web … Continue reading Ad Blocking Is An Opportunity, Not An Obstacle
Advertisers Only Have Themselves To Blame For Ad Blocking
Steve Masters — February 5, 2017 Follow @masterstips— February 5, 2017 Eleven per cent of internet-enabled devices use ad blocking software, according to PageFair’s 2017 Adblock report. Not only that, 77% of American ad blocking users say they leave sites that are designed to not work when ad blocking software is enabled in the browser. … Continue reading Advertisers Only Have Themselves To Blame For Ad Blocking
Study: Full-page interstitials alienate users, send them racing for the X-it
However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016 Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it
SEO vs. Ad Blocking
by On Yavin Follow @on_yavinOctober 11, 2016 Sea Changes in Marketing Communication In a way, managing the marketing aspects of a business has always been a major battle for business owners and managers. From the dawn of time to the modern era, the main roadmap for the majority of businesses has remained roughly the same: … Continue reading SEO vs. Ad Blocking
The Rise of Ad Blockers: What it Means for Brands
by Andy Cockburn Follow @mentionmeshareOctober 8, 2016 Ad blocking software has rapidly emerged as a major, well… blocker to brand and publisher revenue streams in the past couple of years. Consider this statistic: last year, there was an 82% annual increase in the number of UK internet users adopting ad blockers on a monthly basis, … Continue reading The Rise of Ad Blockers: What it Means for Brands
Why Our Brains Are Blocking Ads
by Gord Hotchkiss, Featured Contributor, September 20, 2016 On MediaPost alone in the last three months, there have been 172 articles written that have included the words “ad blockers” or “ad blocking.” That’s not really surprising, given that MediaPost covers the advertising biz, and ad blocking is killing that particular biz, to the tune of … Continue reading Why Our Brains Are Blocking Ads
In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
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