Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw Published on April 22, 2026 The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results
April 23, 2026 Over a third of men have blamed a female colleague’s behavior on ‘hormones’ BY Sarah Bregel Women face discrimination on several different fronts at work. They are 14% less likely to be promoted than their male colleagues. They still face pay gaps. And they suffer professionally for being caregivers at home, facing … Continue reading Over a third of men have blamed a female colleague’s behavior on ‘hormones’
April 23, 2026 What to say when someone compliments you at work BY Judith Humphrey Compliments come in many forms, and handling them well is an important part of building strong relationships and projecting a positive image. Sometimes a simple “Thank you” will do. But in other cases, praise may have a negative undertone, which you … Continue reading What to say when someone compliments you at work
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
Kalshi suspended three political candidates from its platform for insider trading Even a broken clock is right twice a day. By Anna Washenko April 22, 2026 Reuters / REUTERS Prediction market Kalshi has taken action against three political candidates, alleging that each was engaged with insider trading of information about their campaigns. The company implemented … Continue reading Kalshi suspended three political candidates from its platform for insider trading
April 22, 2026 Lululemon appoints a Nike veteran as its new CEO BY Elizabeth Segran Lululemon today named Heidi O’Neill, a 26-year Nike veteran, as its next CEO, ending a monthslong search to replace Calvin McDonald, who stepped down from the top job after six years at the company. O’Neill, most recently Nike’s president … Continue reading Lululemon appoints a Nike veteran as its new CEO
Google Automates Ad Security Risks by Laurie Sullivan , Staff Writer, April 22, 2026 Google has introduced three agentic safety features in Ads Advisor to troubleshoot violations, and protect account and manage certificates, and soon will automate the certification process based on a company’s location, industry, and need worldwide. These agentic safety features reduce manual … Continue reading Google Automates Ad Security Risks
X finally adds custom timelines The new feature is similar to Bluesky’s and Threads’ custom feeds. By Mariella Moon April 22, 2026 6 X Nikita Bier, X’s head of product, has announced the launch of custom timelines, which lets you curate what you see on your feed based on your topics of interest. He called … Continue reading X finally adds custom timelines
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
April 22, 2026 Do you have this leadership blindspot? BY Tony Martignetti Most leaders are familiar with imposter syndrome. You know that nagging feeling that you don’t belong in the room despite clear evidence that you do. But there is another phenomenon quietly affecting high performers, and it’s rarely named. I call it “identity dysmorphia.” … Continue reading Do you have this leadership blindspot?
