Tag Archives: Enterprise

How to make vibe coding sustainable inside the enterprise

AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows. By Steve Petersen   Published on June 4, 2026   Vibe coding enables more people to build software using natural-language prompts rather than traditional programming. That speed accelerates experimentation and delivery across marketing technology teams.  But it’s also a high-reward, … Continue reading How to make vibe coding sustainable inside the enterprise

Why AI agent adoption is creating unseen risk across the enterprise

From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities. By Allen Martinez   Published on May 6, 2026   Anthropic just crossed the $ 30 billion revenue run rate, built on companies deploying AI agents into core workflows. Eighty-two percent of those companies’ CIOs admit they cannot govern what … Continue reading Why AI agent adoption is creating unseen risk across the enterprise

Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents

Adobe Summit 2026 reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve content and data bottlenecks. By Pamela Parker Published on April 20, 2026   Adobe is replacing its Experience Cloud umbrella with a new flagship offering called Adobe CX Enterprise— an AI-first platform that merges creative and marketing capabilities under a … Continue reading Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents

Writer wants to be the go-to AI tool kit for the enterprise

March 25, 2026 Writer wants to be the go-to AI tool kit for the enterprise  BY Steven Melendez As companies continue to seek ways to harness artificial intelligence for concrete productivity gains, a company called Writer offers AI tools specifically geared toward getting things done at the enterprise level.  Writer’s AI systems can connect to a wide variety of business … Continue reading Writer wants to be the go-to AI tool kit for the enterprise

Salesforce buys AI startup to boost its enterprise search abilities

Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025   Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities

The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. Semrush Enterprise on October 17, 2025      Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise … Continue reading The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise

Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. Semrush Enterprise on October 10, 2025      While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more real and immediate problem: some of their most valuable pages … Continue reading Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise

Technical branding: The system that teaches machines who the brand is by Semrush Enterprise

Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you. Semrush Enterprise on October 3, 2025       Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can … Continue reading Technical branding: The system that teaches machines who the brand is by Semrush Enterprise

Zeta Global acquires enterprise software business from Marigold

Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move. Mike Pastore on September 30, 2025       Zeta Global announced Tuesday it entered into a definitive agreement to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow. … Continue reading Zeta Global acquires enterprise software business from Marigold