The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers?
Top 10 Enterprise Software Development Companies 2023 Meenakshi Kalyani / Sep 6, 2023 The latest trend observed among businesses of all sizes is the integration of Enterprise Software Development into day-to-day workflows. Enterprise Software is software built to cater to the administrative functions of an organization. Such software helps automate day-to-day menial tasks of … Continue reading Top 10 Enterprise Software Development Companies 2023
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on August 31, 2023 Here are this week’s AI-powered marketing technology releases: OpenAI‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. … Continue reading ChatGPT goes enterprise and other AI martech releases this week
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise. Kim Davis on June 15, 2023 “It’s clear to us that we are in a revolutionary moment,” said Pega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI … Continue reading Pega: AI will power the autonomous enterprise
AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2023 C3 AI, an artificial intelligence software company founded by entrepreneur Thomas Siebel, released the first product in a suite it calls C3 Generative AI Product Suite. The first product, C3 Generative AI for Enterprise Search, uses a … Continue reading AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively. Constantine von Hoffman on January 18, 2023 Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on … Continue reading Enterprise IT remains bright amid gloomy tech spending forecast
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP
Have More Time to Relax with an Enterprise Search Engine Elizabeth Thede / 03 Nov 2022 What if you could find anything instantly across terabytes of “Office” files, email archives, and even web-based data formats? And what if you could do your data search from anywhere — and extend this search capability to all … Continue reading Have More Time to Relax with an Enterprise Search Engine
Here are some questions to ask to determine if your organization can benefit from this software adoption. Pamela Parker on June 6, 2022 Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, … Continue reading How to decide if you need an enterprise email marketing platform
Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO by Jim Yu , October 20, 2021 A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus … Continue reading Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
