6 Strategies for Visibility in ChatGPT Brad Anderson If you’re trying to “rank” in ChatGPT the same way you rank in Google, you’re going to have a bad quarter. That’s not my take. It’s the pattern a lot of marketers are bumping into right now, and it’s one a top marketing agency, Relevance, … Continue reading 6 Strategies for Visibility in ChatGPT
How Much Can Your Brand Manipulate ChatGPT Results? by Laurie Sullivan , Staff Writer, February 3, 2026 OpenAI CEO Sam Altman has been looking to raise up to $100 billion in a fundraising round to take the company through an initial public offering by the end of this year. The company is valued at around … Continue reading How Much Can Your Brand Manipulate ChatGPT Results?
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026 Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting
OpenAI signs deal to bring Disney characters to Sora and ChatGPT Sora-generated shorts will arrive in Disney+ early next year. Igor Bonifacic UpdatedSat, December 13, 2025 OpenAI and Disney are partnering to bring Disney characters to Sora (OpenAI) It looks like Disney wasted no time delivering on CEO Bob Iger’s promise to bring AI-generated … Continue reading OpenAI signs deal to bring Disney characters to Sora and ChatGPT
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. Danny Goodwin on December 2, 2025 OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has … Continue reading Android code reveals OpenAI’s plans as user reports first ChatGPT ad
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. MarTechBot on November 10, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained … Continue reading What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025 As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. Shannon Reedy on October 31, 2025 Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages … Continue reading What ChatGPT says about your brand — and why it matters
OpenAI Tests Political Bias In ChatGPT by Laurie Sullivan , Staff Writer, October 10, 2025 OpenAI is testing political bias in ChatGPT and its models’ ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and varying political slants were used to determine whether bias exists, under what conditions it emerges, … Continue reading OpenAI Tests Political Bias In ChatGPT
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers
