Is ChatGPT the New Digital Word of Mouth? Wisam Abdulaziz Aug 17, 2026 At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has always been our favourite channel. Why? When someone comes to … Continue reading Is ChatGPT the New Digital Word of Mouth?
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance. By John Horn Published on August 11, 2026 What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign … Continue reading A 7-step guide to running ads on ChatGPT
August 10, 2026 There’s just one person behind this viral ChatGPT knockoff BY Grace Snelling A new chatbot billboard recently appeared in San Francisco. It looks almost identical to the dozens of AI advertisements that have popped up throughout the city in recent years: simple font, a black-and-white color palette, and copy that sounds like … Continue reading There’s just one person behind this viral ChatGPT knockoff
OpenAI will no longer limit how many texts free accounts can send to ChatGPT There will still be limits on image generation, voice mode usage and other features. By Igor Bonifacic Aug. 6, 2026 OpenAI OpenAI is making a major change to how it operates ChatGPT free and Go accounts. Starting next week, … Continue reading OpenAI will no longer limit how many texts free accounts can send to ChatGPT
ChatGPT gets access to Yelp’s reviews and business data, Yelp’s gets prime placement and links. By Constantine von Hoffman Published on July 28, 2026 Yelp is licensing its reviews, ratings, photos, and other local business information to OpenAI, bringing its content directly into ChatGPT responses, according to Axios. The partnership gives ChatGPT another … Continue reading Yelp brings reviews and local leads to ChatGPT
New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads. By Constantine von Hoffman Published on July 27, 2026 ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance … Continue reading ChatGPT Ads adds conversion bidding and stronger measurement
It’s the top new client request of 2026, and most agencies still can’t answer it with data. Here’s what you can measure today. By AgencyAnalytics Published on July 24, 2026 It usually comes up on a call between the traffic recap and next quarter’s plan. A client asks whether they appear … Continue reading Your client just asked if they show up in ChatGPT. Now what? by AgencyAnalytics
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
OpenAI’s browser isn’t dead, it just moved to the ChatGPT app And the Chrome plugin. By Igor Bonifacic July 10, 2026 Cheng Xin/Getty Images I know a lot of people want to celebrate any stumble OpenAI makes, and rightfully so, but the imminent “death” of its Atlas browser isn’t a sign of a company retreating from … Continue reading OpenAI’s browser isn’t dead, it just moved to the ChatGPT app
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform. By Constantine von Hoffman Published on June 9, 2026 OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple … Continue reading OpenAI tests multi-advertiser ad placements in ChatGPT
