Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention
Daily Archives: May 13, 2018
Should Your Business Be Fully Remote?
Peter Daisyme — April 26, 2018 — April 26, 2018 Have you considered making your business be fully remote? Regardless of whether you’re planning to launch a new startup or you’re adapting an existing business, it’s an appealing notion. There are dozens of examples of companies that have taken the fully remote model and made … Continue reading Should Your Business Be Fully Remote?
Instagram Ads: The Basics
Kaitlyn Hammond — April 26, 2018 — April 26, 2018 If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect … Continue reading Instagram Ads: The Basics
How to Use LinkedIn That Will Help You Build Your Business
Carol Stephen — April 26, 2018 Follow @Carol_Stephen — April 26, 2018 How to Use LinkedIn That Will Help You Build Your Business Lately, there’s been a resurgence of interest in LinkedIn. Maybe because that other social media platform (that one based in Menlo Park) has been scaring off a lot of people. Vanity Metrics … Continue reading How to Use LinkedIn That Will Help You Build Your Business
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
AI Use Is Growing, But Data Challenges Remain: Study
AI Use Is Growing, But Data Challenges Remain: Study by Ray Schultz , April 26, 2018 Among typical email marketers, most plan to boost their use of artificial intelligence — despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36% say … Continue reading AI Use Is Growing, But Data Challenges Remain: Study
5 Simple Strategies Proven to Retain Your Best People
Andy Varas — April 26, 2018 — April 26, 2018 You did it. You finally found that rockstar employee who’s knocking it out of the park. But even though that new hire is totally killing it, there’s a question creeping in the back of your mind. “How long until someone else snatches them up?” The … Continue reading 5 Simple Strategies Proven to Retain Your Best People
BYOD: Making Millennials More Productive in the Workplace
Renzo Costarella — April 26, 2018 — April 26, 2018 If you’re like me, and have worked in startups your whole life, your phone and computer probably double as your work devices. So when you hear BYOD, bring your own device, it’s nothing new. Larger companies however, often supply the workforce with separate devices for … Continue reading BYOD: Making Millennials More Productive in the Workplace
Searching For A Social Media Influencer Platform: The Mini Playbook
Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
How to Approach the Job Search
Personal Branding Blog — April 26, 2018 — April 26, 2018 At times, I am amazed at people in transition who approach the job search the way we used to in the past. Looking for a job nowadays puts job seekers into extremely tough competitions unlike those of the past, and job seekers who do … Continue reading How to Approach the Job Search