Daily Archives: May 13, 2018

How to Architect an Agency Sales Conversation That Drives Retention

Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018   Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Searching For A Social Media Influencer Platform: The Mini Playbook

Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook