Philippe Guay — April 5, 2018 Follow @sendtonews — April 5, 2018 We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink … Continue reading Harnessing Artificial Intelligence for Video Integration Success
Daily Archives: April 21, 2018
13 Tips for Creating More Effective Instagram Video Ads
Lisa Smith — April 5, 2018 — April 5, 2018 Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as other platforms struggle with concerns over data and privacy. Instagram itself boasts a highly engaged audience and says its ads help … Continue reading 13 Tips for Creating More Effective Instagram Video Ads
How to Run a Giveaway to Build Your Email List
Amanda Abella — April 5, 2018 — April 5, 2018 PhotoMIX-Company / Pixabay I’m currently running my first giveaway ever for my business. I’m in the process of running a giveaway where the prize is a free ticket to The Financial Blogger Conference in Orlando. I happened to have an extra ticket and rather than … Continue reading How to Run a Giveaway to Build Your Email List
9 steps you can take now to get prepared for GDPR
Robin Kurzer on April 5, 2018 If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are … Continue reading 9 steps you can take now to get prepared for GDPR
Competitive Strategy for Professional Services
Lee Frederiksen — April 5, 2018 Follow @hingemarketing— April 5, 2018 Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article, we will try to make it a bit easier. We’ll start by defining exactly what a competitive strategy is and explore the different types … Continue reading Competitive Strategy for Professional Services
How to Embrace Change in Your Organization
Joe Phelan — April 5, 2018 — April 5, 2018 Change can be frightening. There’s no denying it. At one time or another, we have all been guilty of sticking with what we know, rather than throwing caution to the wind. It is, after all, far more difficult to take a leap into the unknown … Continue reading How to Embrace Change in Your Organization
What is a Digital Project Manager (and How to Become One)
Esther Cohen — April 5, 2018 — April 5, 2018 The demand for digital project managers is booming. As more and more organizations switch from traditional to digital, they increasingly need managers trained to deliver digital projects. This guide will share the roles, responsibilities, and skills you need to be an effective digital project manager. … Continue reading What is a Digital Project Manager (and How to Become One)
Is Email Marketing Right For Your Business
Bill Reynolds — April 5, 2018 — April 5, 2018 geralt / Pixabay Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? … Continue reading Is Email Marketing Right For Your Business
The Compelling Case for Hastening Slowly
Bob Apollo — April 5, 2018 Follow @bobapollo — April 5, 2018 In “The Tortoise and the Hare” Aesop describes a race between a slow-moving tortoise and a fast-moving over-confident hare. Despite the skittish hare racing ahead at first, his slow-but-steady competitor arrives at the finishing line ahead of him. This widely-told ancient fable has … Continue reading The Compelling Case for Hastening Slowly
10 CRM Best Practices for Tackling Common Adoption Obstacles
Jody Glidden — April 5, 2018 — April 5, 2018 When attempting a successful CRM implementation, you might face many key challenges like data integrity, manual data entry, low user adoption, and others. Without a game plan to address these challenges, you can expect your CRM’s usefulness to dwindle. Fortunately, there are several CRM drills … Continue reading 10 CRM Best Practices for Tackling Common Adoption Obstacles