John Hodge — November 22, 2017 Follow @johnahodge — November 22, 2017 Using Facebook Ads to increase brand reach can be a powerful approach and a great use of ad spend. But with all the targeting methods in Facebook ads to choose from it can become overwhelming pretty quickly. How do we know when to … Continue reading 5 Targeting Methods in Facebook Ads and When to Use Them
Daily Archives: December 1, 2017
A Step-by-Step Guide to Instagram Stories Ads Campaigns
Robert Katai — November 22, 2017 — November 22, 2017 Launched more than one year ago as an answer to the already popular Snapchat, Instagram Stories marked a new step in the evolution of social media content publishing and of course, of content marketing and advertising. There was no indication at first that Stories would … Continue reading A Step-by-Step Guide to Instagram Stories Ads Campaigns
How To Use Facebook’s Offline Activity Custom Audience For Retargeting
By Richa Pathak November 22nd, 2017 Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting
What you need to know about Facebook’s new ad transparency
As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017 One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency
The Handbook on How to Get Blog Traffic: Part 1
Mike Brown — November 20, 2017 Follow @BuddhaBroInc — November 20, 2017 If you build it, will they come? Your sweet grandma will, but not me because I don’t know it exists. This guide will show you how to get blog traffic. Millions of people are blogging on every possible topic imaginable. Slapping a new … Continue reading The Handbook on How to Get Blog Traffic: Part 1
How To Use The Region-Based Page Structure Of Facebook Global Pages
Ivan Ivanov — November 20, 2017 — November 20, 2017 Globalization is one of the biggest milestones for almost any type of business. Running a multi-national brand, you’d be able to tap into the global market, maximizing your reach and profits. And similarly to other business-related matters, the digital age we live in has made … Continue reading How To Use The Region-Based Page Structure Of Facebook Global Pages
How Twitter Moments Can Grow Your Brand Visibility
Personal Branding Blog — November 20, 2017 — November 20, 2017 Social media is the main form of communication for brands and their audiences. People use their networks to leave feedback, search for information, make a purchase, and share what they had found with others. Twitter is still at the top of the social engagement … Continue reading How Twitter Moments Can Grow Your Brand Visibility
Quick Guide: When Can You Negotiate?
Devon Smiley — November 21, 2017 Follow @devonmsmiley — November 21, 2017 There are usually two schools of thought when it comes to negotiation. The first says “No! Don’t ask…you should just be grateful for what you’re getting.” And the second has the rallying cry of “Go for it! Take them for all they’ve got!” … Continue reading Quick Guide: When Can You Negotiate?
A Step-by-Step Guide to Analyzing the Competition’s SEO Efforts
Garry Grant — November 20, 2017 Follow @seoinc — November 20, 2017 In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the … Continue reading A Step-by-Step Guide to Analyzing the Competition’s SEO Efforts
7 Tactics to Create Effective Re-Engagement Emails
Kevin George — November 21, 2017 Follow @imkevin_monk — November 21, 2017 It is a fact that 22.5% of your email database decays every year. This can be due to multiple reasons like your subscribers changing jobs or abandoning the email address that they no longer use, or worse, they no longer find your emails … Continue reading 7 Tactics to Create Effective Re-Engagement Emails