Daily Archives: October 24, 2017

How to Apply Metrics to Each Stage of the Customer Lifecycle

Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle

Cart Abandonment Emails – Best Practices You Must Follow

Kevin George — October 18, 2017 Follow @imkevin_monk — October 18, 2017 MichaelGaida / Pixabay As the holiday season approaches, you must have already set up your triggered email campaigns. The success of your campaigns depends on how you set your brand apart from the competition during the peak season. For an e-commerce business, this … Continue reading Cart Abandonment Emails – Best Practices You Must Follow

Should you connect with your clients across social platforms?

Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Matt Umbro on October 18, 2017   A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer … Continue reading Should you connect with your clients across social platforms?

Rebuilding Your Website’s Infrastructure the Right Way With 301 Redirects

Matt Martinez — October 17, 2017 — October 17, 2017 markusspiske / Pixabay It’s not uncommon to have to rebuild a website. In the digital space, things are constantly changing, so something that may not have mattered 10 years ago could suddenly carry much more significance today. A noteworthy example of this is mobile-responsive websites. … Continue reading Rebuilding Your Website’s Infrastructure the Right Way With 301 Redirects

7 Tips For Effective E-Commerce Inventory Management

Eirini Kafourou — October 18, 2017 — October 18, 2017 daniel_diaz_bardillo / Pixabay When people talk about e-shops, the focus is usually on how to create the perfect website or captivating social media ads. While these play a crucial role in developing a successful e-commerce business, there is another aspect that requires your constant attention … Continue reading 7 Tips For Effective E-Commerce Inventory Management

Managing Internal Objections to Adopting Personalization

Katie Sweet — October 18, 2017 Follow @misskatiehrdy — October 18, 2017 In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers … Continue reading Managing Internal Objections to Adopting Personalization