By Tim Dugan August 3rd, 2017 OK Google, why should I be optimizing my website for voice search? Whether your potential customers are asking Google, Siri, Cortana, or Alexa, trust me—you want to be the answer. Google says that 20% of all searches are voice searches and I’m certain that number will only continue to … Continue reading 5 Tips For Winning At Voice Search & SEO
Liz Kislik — August 3, 2017 Follow @lizkislik — August 3, 2017 Alexas_Fotos / Pixabay Recently, I’ve been asked by several business leaders how to find new executives who have a variety of specialized expertise and who will work out in their companies without causing organizational strife, and without “throwing the baby out … Continue reading Why Do Hot Shot Hires Crash and Burn?
Christopher Moore — August 3, 2017 Follow @cjmoore — August 3, 2017 MasterTux / Pixabay As an e-commerce store owner, you want to provide users with as many payment options as possible, but you don’t want to increase your own risk for fraudulent payments. Increased options for your customers mean increased conversions and sales. Bitcoins … Continue reading Pros and Cons of Accepting Bitcoin as a Payment Method
Marcia Layton Turner — August 3, 2017 — August 3, 2017 geralt / Pixabay When you see the FedEx logo, do you notice the arrow in the space between the E and the X, suggesting movement? Does the number 31 stand out to you in the Baskin Robbins logo? Or can you spot the Bronx … Continue reading How to Create a Logo that Wows Your Customers Online
Grant Thomas — August 2, 2017 Follow @gsthomas22 — August 2, 2017 Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $ 74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers … Continue reading 10 Marketing Tips for Boosting Back to School eCommerce Sales
Annie Qureshi — August 2, 2017 Follow @annierqureshi — August 2, 2017 Anyone who has worked on a large-scale technology project knows how quickly things can derail if a foundational piece of programming doesn’t get completed on time. Meanwhile, the client keeps adding more and more “nice to haves” to a long list of non-essential … Continue reading 4 Project Management Steps to Ensure Success
Kevin Goldberg — August 2, 2017 Follow @Kevin_Goldberg — August 2, 2017 Podcasts are growing rapidly, insanely even. Due to the minimal barriers of entry, it’s never been easier to create and produce a podcast and make it available for millions of people to listen to. As a result, we have a TON of podcasts … Continue reading The Rapid Growth of Podcast Consumption [Infographic]
Mike Rosenberg — August 2, 2017 Follow @mikerosenberg — August 2, 2017 Ok, so some of us like networking, but really most of us would rather do something else. I’ve been networking as a part of my job for nearly 15 years. Here are ten of the networking tips I’ve discovered over that time: 1. … Continue reading 10 Networking Tips for Your Next Industry Event
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Jessica Edmondson — August 2, 2017 Follow @ContentMktg2 — August 2, 2017 The partner landscape has been going through momentous changes due to the onset of the cloud and consequently the change in target buyer. Therefore, it has become a necessity to diversify partner relationships in order to meet growth objectives. One way companies are … Continue reading Data: How Companies Are Driving Deals Through Partner Referral Programs
