Gal Glikman — August 3, 2017 Follow @UponitMedia — August 3, 2017 With Google and Facebook taking the majority of online advertising profits, everyone else has been swimming against the strong current of competition in the hopes of profiting from this potentially lucrative market. Throw increasingly popular ad blockers into the mix, and the outlook … Continue reading 6 Ways to Grow Your Online Ad Revenue
Brian Wallace — August 3, 2017 Follow @nowsourcing — August 3, 2017 Finally there’s good news for small businesses on the advertising front – you don’t actually need to hire a retired pro athlete to say nice things about your goods or services. You will actually get a better bang for your buck using social … Continue reading Social Media Influencers: A Boon To Small Business [Infographic]
Katie Sweet — August 3, 2017 Follow @misskatiehrdy — August 3, 2017 Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in … Continue reading 5 Ideas for E-Commerce Personalization Beyond Product Recs
Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands. Scott Rayden on August 3, 2017 When I started working in the performance marketing industry, I always admired the great creatives in the world. … Continue reading The CMO audit series, Part 4: The convergence of UX and performance marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! Pratik Dholakiya on August 3, 2017 at 2:24 pm SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially … Continue reading 16 common on-site SEO mistakes you might be making right now
Kayla Kozan — August 3, 2017 Follow @kaylakozan — August 3, 2017 If you’re in Talent Acquisition, you know how overwhelming it can feel with applications coming in left, right and center. To make sure your team is operating to its full potential, here are 7 tips and tricks to make the most of your … Continue reading 7 Top Tips to Revive Your Recruiting Emails
Greetje den Holder — August 3, 2017 Follow @GdenHolder — August 3, 2017 It is easy to start a business, but it is difficult to continue that business successfully for a long period of time. Therefore, it is important to review how one can become a successful entrepreneur rather than an entrepreneur barely getting by. … Continue reading How can YOU Become a Successful Entrepreneur?
Rachel Hand — August 3, 2017 Follow @GroMarketingLtd — August 3, 2017 Simon / Pixabay How we do business is constantly developing and changing. With new technology comes new marketing tools to help make our work lives easier, freeing up time to spend on the day-to-day running of businesses. The latest tech development … Continue reading Facebook Workplace? Is It Worth It?
Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers