Daily Archives: July 8, 2017

The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

Keep Your Millennials Around By Giving Them Continuous Performance Feedback

Michael Heller — June 23, 2017 — June 23, 2017 DarkWolfized / Pixabay More than one-in-three American workers today are Millennials (those who were ages 18–34 in 2015), and they have recently surpassed Generation X to become the largest share of the workforce. It may have been possible to ignore their need for continuous feedback … Continue reading Keep Your Millennials Around By Giving Them Continuous Performance Feedback

Charting the Journey From Recruitment Marketing to Your Bottom Line

Jonathan Bright — June 23, 2017 Follow @SoutherlyComms — June 23, 2017 Unsplash / Pixabay Help wanted. Apply within. When HR professionals start to think more like marketers, and vice versa We talk about journeys a lot in marketing. Customer journeys. Candidate journeys. The thing about a journey, at least in branding terms, is that … Continue reading Charting the Journey From Recruitment Marketing to Your Bottom Line