Daily Archives: March 26, 2017

Striking the Software Standardization Balance: Scale Up without the Bureaucracy

Erik Dietrich — March 7, 2017 — March 7, 2017 To create the most efficient work environment, you need to standardize on tools and processes in a way that makes sense. Read on for tips on what works best. In a whitepaper I wrote recently, I talked about two hypothetical organizations. I used them to … Continue reading Striking the Software Standardization Balance: Scale Up without the Bureaucracy →

“What The Hell Do We Do With LinkedIn?!” (Final Answer)

LinkedIn Utilization

By Sharon Hurley Hall March 7th, 2017 Even if you’re a social media whiz, LinkedIn can defy understanding. After all, it’s not like other social networks. Although it’s now got a lot more “social” in its features, and has recently refreshed parts of its interface so it looks more like other social sites, under the hood … Continue reading “What The Hell Do We Do With LinkedIn?!” (Final Answer) →

Driving local marketing change with Uber, Lyft and self-driving cars

Marketing Guide

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. Brian Smith on March 7, 2017 Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which … Continue reading Driving local marketing change with Uber, Lyft and self-driving cars →

Break through 5 common barriers to contextual marketing and connected experiences

Marketing Guide

In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017 Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences →

4 Facebook Creative Tips to Bring the Clicks

Facebook Engagement

Jana Christoviciute — March 7, 2017 — March 7, 2017 When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads … Continue reading 4 Facebook Creative Tips to Bring the Clicks →

Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers

Feedback Management

David Little — March 7, 2017 — March 7, 2017 If you want to grow your bank by acting on individual customer feedback, your success depends upon a fundamental principle—you have to engage and encourage customers to provide feedback. In this regard, we advise our clients to follow the five tenets listed below. Take note … Continue reading Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers →

How to Define Your Priorities and Build a Plan for Customer Centricity

Customer Experience

David Little — March 7, 2017 — March 7, 2017 The final discipline of growth banking is all about listening and acting on feedback from your customers. This discipline requires an understanding of measure and metrics. It requires a commitment to closed-loop feedback. And it starts with the decision to either build or buy a … Continue reading How to Define Your Priorities and Build a Plan for Customer Centricity →

How to monitor Google Knowledge Graph changes and performance

Google Tools

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance →

Why Your Video is Nothing More than a Cheap Commercial

Video Marketing Mistakes

Steph Marsh — March 7, 2017 — March 7, 2017 Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are that video – the one that made you drop everything you were doing and indulge in distraction … Continue reading Why Your Video is Nothing More than a Cheap Commercial →

Email And The Digital Future: What Econstancy Found

Email Strategy

Email And The Digital Future: What Econstancy Found by Ray Schultz, Columnist, March 6, 2017 Most annual surveys change little from year to year. But the 2017 digital trends report from Econstancy and Adobe has one or two minor tweaks in it. And its biggest finding is that improving the customer experience dominates the priority … Continue reading Email And The Digital Future: What Econstancy Found →