Daily Archives: March 11, 2017

A Guide to Open-Ended Questions in Marketing Research

Alex Birkett — February 21, 2017 — February 21, 2017 A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, … Continue reading A Guide to Open-Ended Questions in Marketing Research

How To Create A Super Engaged Audience For Your Brand

Will Humphries — February 21, 2017 Follow @JustCallMeWill— February 21, 2017 The use of hashtags has become so prominent in content, particularly on social media, that it has penetrated pop culture. Jimmy Fallon has produced skits with celebrity guests poking fun at the hashtag phenomenon. Hashtags are much more than a pop culture trend, though. … Continue reading How To Create A Super Engaged Audience For Your Brand

Ignite Search Tool Identifies Average-Joe Influencers For Brands

Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands

How to Negotiate Multiple Job Offers and Keep Your Bridges Unburnt

Vaishali Pokharkar — February 20, 2017 — February 20, 2017 Tech professionals frequently find themselves juggling job offers these days. The right skillset draws recruiters in droves to compete for extraordinary tech talent. Out of all their pitches, a few all-too-tempting offers will rise to the top. Though recruiters accept that weighing several options at … Continue reading How to Negotiate Multiple Job Offers and Keep Your Bridges Unburnt

What Startups Can Learn From The World of Video Game Development

Ben Mulholland — February 20, 2017 — February 20, 2017 “How did they make this?” I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light. In other words, startups (and SaaS companies as a whole) are closer to agile game development … Continue reading What Startups Can Learn From The World of Video Game Development