Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests. John Donnelly III on August 30, 2016 For the modern traveler, planning a trip is a lot more involved than packing a suitcase. The prominence of … Continue reading 3 ways social intelligence shapes hospitality marketing
by Jesse RichardsonAugust 30, 2016 Customer satisfaction is one of the most powerful indicators of success for your business. That statement likely doesn’t come as a huge surprise. Ask just about any business owner, and they’ll tell you they “know satisfaction is important.” Experts have profusely reported on single-question customer metrics as great indicators of … Continue reading The Importance of Product Feedback (And How to Gather It)
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Patrick McFadden Follow @patmmarketingAugust 30, 2016 I’m stilling meeting business owners, business development executives and sales professionals who complain that social media is a giant waste of time, but feel they must dive into it because everyone says they must. Truth is, when this type of thinking is prevalent any business or marketing activity … Continue reading How to Turn Social Media Participation into Sales
by John Nemo Follow @JohnNemoPRAugust 30, 2016 Nearly 75 million adults are fanatical participants in this “hobby” – here’s how to use it to win new business and bond more deeply with clients. It’s been called a silly little game, but fantasy football was played by 75 million adults across North America in 2015, and … Continue reading The Real Reason You Should Be Playing Fantasy Football At Work
by Venkatesh C.R. Follow @dotcominfowayAugust 29, 2016 Customer Lifetime Value (of a user) often abbreviated as (LTV) is a vital metric that helps you calculate the probability of the success of an app over time. LTV is an indicator of the real value of the client over time. It measures what your business stands to … Continue reading Calculate the Life Time Value (LTV) of Your App Users for Massive Branding & Success [Infographic]
by Jomer Gregorio Follow @JomerGregorioAugust 29, 2016 Google, known for their efforts to give their users the most enjoyable and hassle-free search experience, rolls out several updates to improve the overall performance of its search engine. Though most of these updates are minor, there are some major updates that really shook up the search landscape, … Continue reading The Top Google Algorithm Updates – 2016 Version [Infographic]
by Laurie Sullivan@lauriesullivan, August 25, 2016 Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. With the topic of back to school on everyone’s mind, Adobe Digital Insights (ADI) set out to … Continue reading Educational Behavioral Shifts Valuable For Marketers
by Sandra Wrobel-Konior Follow @sandriczAugust 27, 2016 PCI compliance is mandatory for every eCommerce merchant that accepts credit or debit card payments on their website. All information entered by customers is sensitive data, so it must be well-protected. The Payment Card Industry Data Security Standard (PCI DSS) provides steps that all merchants who process card … Continue reading Why Is PCI Compliance Important for Every Merchant?
by Devin PalloneAugust 23, 2016 Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. They create their own destinies and sell products they love. Pursuing a passion and making a profit…the entrepreneur’s reality is most people’s dream. It’s a high-risk, high-reward … Continue reading Pull an Office Space: Quit Your Job Today (No, Really)
