Cam Secore — November 6, 2017 kulinetto / Pixabay Every B2C company needs some quality marketing to stay ahead in this highly competitive world. And marketing is not just the usual standard routine that has been in existence for years, with the advent of technology the way marketing is done has changed considerably. … Continue reading Why B2C Companies Should Invest in Influencer Marketing
Hannah Murray — September 1, 2017 — September 1, 2017 We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear … Continue reading When Should Brands Invest in Paid Social?
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
Michael Heller — February 27, 2017 — February 27, 2017 Let’s get the simple explanation out of the way – engaged employees means better productivity. We’re talking big time increases. A study by Gallup found companies with an average of 9.3 engaged employees for every actively disengaged employee, experienced 147% higher EPS compared to their … Continue reading Business Slow? Invest in Employee Engagement
John W Hayes — January 31, 2017 Follow @john_w_hayes— January 31, 2017 Few people have tapped into the online zeitgeist more than Amazon founder and CEO Jeff Bezos. Bezos is man who took a risk in the early days of the Internet and turned a trickle of book sales into a fast-flowing river that dominates … Continue reading Lessons from Jeff Bezos: Invest in Positive Surprises
Jeff Bullas — December 19, 2016 — December 19, 2016 Saving for most of us was something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes … Continue reading 10 Digital Marketing Assets You Need To Invest In Today
Toby Nwazor — December 5, 2016 Follow @TobyNwazor— December 5, 2016 The first things that come to mind when we think about starting a business are the burdensome ones; business premises, equipment, capital. It is proper and even normal to think about these things, but all they do is de-motivate you especially when your bank … Continue reading 4 Areas Every Smart Entrepreneur Must Invest in as a Priority
Rupert Tottman — November 23, 2016 — November 23, 2016 It is safe to say that, traditionally, wealth management hasn’t been a particularly accessible industry for banking customers. To most even the term ‘wealth management’ brings to mind images of bronzed billionaires sipping champagne on lavish yachts rather than the idea of easily accessible financial … Continue reading 6 Fintech Firms Transforming the Way Consumers Invest Their Money
Personal Branding Blog — November 18, 2016 — November 18, 2016 A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility. In order to attract a large audience to your website you can not only tap … Continue reading Does Your Brand Need to Invest in Paid Website Traffic?