Tag Archives: Invest

Report: Retailers should invest in better service, faster checkout for stores

Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. Greg Sterling on September 14, 2018   The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more … Continue reading Report: Retailers should invest in better service, faster checkout for stores

5 Powerful Reasons to Invest in Resource Management Software

Sylvia Gindi — March 29, 2018 — March 29, 2018 Proper resource management is crucial to your agency’s success. As we’ll see below, a capable resource management software can help you schedule, plan, and track your resources to avoid conflicts and delayed projects. The purpose of resource management is simple: to allocate resources effectively. This … Continue reading 5 Powerful Reasons to Invest in Resource Management Software

Demand gen tunnel vision: Why your company probably needs to invest in branding

What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017   If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources