Tag Archives: Invest

Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Top 5 Strategic Technologies to Invest in 2021

Lovepreet Dhaliwal September 23, 2020 Technology is evolving every day. Are you? Nowadays, digital acceleration is a priority across sectors. I believe the industry that has been slow to adopt technology will see it as a key enabler to recover from the economic disruption caused by the COVID-19 pandemic. With the constant evolution of technology, … Continue reading Top 5 Strategic Technologies to Invest in 2021

Why Invest In Employee Experience? 6 (Proven) Reasons

Michael Hinshaw September 8, 2020 Employee and workforce experience (EX for short) matters just as much as customer experience (CX). Unsurprisingly, the two are inextricably linked: Good EX consistently leads to good CX and vice versa. The fact is, employee experience is too important to overlook. That’s as clear to us as it is to … Continue reading Why Invest In Employee Experience? 6 (Proven) Reasons

Top Reasons Why Businesses Should Invest in On-demand Delivery App

Robert Jackson August 20, 2020 The on-demand delivery apps are around us for almost a decade now. The recent COVID-19 pandemic has acted as a catalyst in increasing the popularity of on-demand delivery apps. Apart from panic buying, globally, such delivery apps act as a weapon against contagion. Customers tend to give online orders using … Continue reading Top Reasons Why Businesses Should Invest in On-demand Delivery App