Tag Archives: Invest

5 Powerful Reasons to Invest in Resource Management Software

Sylvia Gindi — March 29, 2018 — March 29, 2018 Proper resource management is crucial to your agency’s success. As we’ll see below, a capable resource management software can help you schedule, plan, and track your resources to avoid conflicts and delayed projects. The purpose of resource management is simple: to allocate resources effectively. This … Continue reading 5 Powerful Reasons to Invest in Resource Management Software

Demand gen tunnel vision: Why your company probably needs to invest in branding

What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017   If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources

6 Fintech Firms Transforming the Way Consumers Invest Their Money

Rupert Tottman — November 23, 2016 — November 23, 2016 It is safe to say that, traditionally, wealth management hasn’t been a particularly accessible industry for banking customers. To most even the term ‘wealth management’ brings to mind images of bronzed billionaires sipping champagne on lavish yachts rather than the idea of easily accessible financial … Continue reading 6 Fintech Firms Transforming the Way Consumers Invest Their Money