Lovepreet Dhaliwal April 29, 2021 Regardless of what others might say, there is nothing more valuable we have than ourselves. It is comforting knowing we can rely on others, but in times of crisis, we can rely only on ourselves with certainty. We have realized through the COVID-19 pandemic that the most unpredictable events don’t … Continue reading How Can HR Help Employees Invest in Themselves?
Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Lovepreet Dhaliwal February 16, 2021 Imagine you are buying the latest smartphone. Would you buy it without first putting some thought into how you plan to use it? Probably not, right? The more chances are, you will likely crosscheck the pros and cons of different brands, quality, etc. And at last, you will compare the … Continue reading 6 Reasons You Should Invest in HR Technology
Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Elliot Begoun October 6, 2020 Canva.com Spoiler alert. Investors, be they angels, a VC fund, or a family office, invest. That is what they do. The question you have to help them answer is not, “Should we invest?” but instead is, “Why should we invest in you?”. On the surface, this sounds pretty obvious. Yet, … Continue reading Why Should We Invest In You?
Lovepreet Dhaliwal September 23, 2020 Technology is evolving every day. Are you? Nowadays, digital acceleration is a priority across sectors. I believe the industry that has been slow to adopt technology will see it as a key enabler to recover from the economic disruption caused by the COVID-19 pandemic. With the constant evolution of technology, … Continue reading Top 5 Strategic Technologies to Invest in 2021
Michael Hinshaw September 8, 2020 Employee and workforce experience (EX for short) matters just as much as customer experience (CX). Unsurprisingly, the two are inextricably linked: Good EX consistently leads to good CX and vice versa. The fact is, employee experience is too important to overlook. That’s as clear to us as it is to … Continue reading Why Invest In Employee Experience? 6 (Proven) Reasons
Robert Jackson August 20, 2020 The on-demand delivery apps are around us for almost a decade now. The recent COVID-19 pandemic has acted as a catalyst in increasing the popularity of on-demand delivery apps. Apart from panic buying, globally, such delivery apps act as a weapon against contagion. Customers tend to give online orders using … Continue reading Top Reasons Why Businesses Should Invest in On-demand Delivery App
Jon-Mikel Bailey June 27, 2020 Sure, the stock market might surge on any given day, but, the stock market is not the economy. We’re in a recession, folks. Don’t believe me, I’ve covered my bases here… Liberals: NPR says we’ve been in a recession since February. Conservative: WSJ says “the U.S. officially entered a recession … Continue reading A Recession is the Perfect Time to Invest in SEO
Osama Khabab — April 7, 2020 For startups, it can be a challenge to get seen and heard. The problem is that a lot of great ideas and business ventures fall through the cracks, and this typically happens when marketing efforts don’t hit the mark. If you want your startup to grab stakeholders’ attention and … Continue reading Should a Startup Invest in an Explainer Video?