Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works
Why Meta Is Willing To Invest $10B In An AI Startup by Laurie Sullivan , Staff Writer @lauriesullivan, June 9, 2025 Securing essential data for AI training models, accelerating development, supporting partnerships, gaining a competitive edge and improving performance are just some of the reasons that Meta might want to invest $10 billion in a 2016 … Continue reading Why Meta Is Willing To Invest $10B In An AI Startup
March 08, 2025 Invest in women or prepare to fall behind BY Wema Hoover I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the … Continue reading Invest in women or prepare to fall behind
January 11, 2025 When and how to invest in your career From getting the necessary education to dressing for the job you want, investing in your career can put a serious dent in your finances. Here’s how to make sure you’re getting your money’s worth. BY Emily Guy Birken When I was growing up, my otherwise … Continue reading When and how to invest in your career
The iPhone 16 is banned from sale in Indonesia after Apple fails to invest enough locally The company is about $15 million short on its local content commitments. kris holt Mon, Oct 28, 2024 Billy Steele for Engadget The iPhone 16 lineup, Apple Watch Series 10 and other devices Apple announced this … Continue reading The iPhone 16 is banned from sale in Indonesia after Apple fails to invest enough locally
August 29, 2024 Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills The spending is on top of the $1.4 billion investment plan through 2026 already pledged as part of the takeover proposal. BY Reuters Japan’s biggest steelmaker Nippon Steel said on Thursday it plans to make an additional investment of about … Continue reading Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills
By Jared Lindzon Forecasters are warning that it’s going to be a chilly 2024, at least when it comes to employee experience investments, sometimes abbreviated to “EX.” According to a new report from Forrester, organizations are likely to freeze or reduce their EX budgets next year—which can include employee perks; training; workplace flexibility; and … Continue reading Companies are likely going to invest less in employee experiences in 2024
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks
KPMG to Invest $2 Billion in Cloud and AI Services Deanna Ritchie / Jul 14, 2023 KPMG, a worldwide leader in professional services, has formed a multi-year alliance with Microsoft to modernize its workforce practices, strengthen its development, and incorporate artificial intelligence (AI) solutions into its offerings. KPMG will invest $ 2 billion in … Continue reading KPMG to Invest $2 Billion in Cloud and AI Services
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
