Jennifer Lyons April 16, 2021 Starting a blog is an important step when growing your business. To broaden your audience in new ways, you’ll want to try guest blogging. What is guest blogging? For bloggers, it is an opportunity to gain new readership. For businesses, it is a way to position yourself as an industry … Continue reading What Is Guest Blogging?
Matt Brennan March 5, 2021 Are you getting as much mileage out of each post that you write, with a blogging checklist? Writing a blog post that your audience will read and take action on isn’t a complicated endeavor, but it does contain several steps. It helps if you can keep each step straight before … Continue reading The Complete Blogging Checklist for the Busy Business Owner
Erika Taylor Montgomery February 10, 2021 How do potential customers find your business? Chances are, they search online. The internet is the top way consumers research brands, services and products before buying. That’s why blogging for SEO (search engine optimization) is so important to include as part of your company’s marketing strategy. Studies show that … Continue reading 18 Common Mistakes You Need To Avoid When Blogging For SEO
Erika Taylor Montgomery February 11, 2021 Did you know businesses that post 16 or more articles monthly receive 3.5 times more site traffic? And according to Quicksprout, 61% of consumers will make a purchase based on a blog article. As you can see, business blogging is an important part of your company’s digital marketing strategy. … Continue reading How Effective Business Blogging Can Increase Your SEO
Karen Repoli December 25, 2020 If you are not blogging you are missing opportunities to generate website traffic, build your credibility, and position yourself as a thought leader in your industry. In fact a study by Tech Client found that featuring a blog as a key part of your website will give you a 434% … Continue reading Blogging 101: Why Bother & Key Elements of an Effective Blog
Sahail Ashraf November 29, 2020 If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have … Continue reading When Blogging Gets Scary
Erika Giles September 25, 2020 In the world of digital marketing, blogging goes beyond “putting pen to paper.” When blogging for your business or your client’s business, it’s important to keep optimization at the forefront of your efforts. But how exactly do you make your posts SEO friendly so that you can get your blogs … Continue reading 10 Blogging Best Practices for 2020 to Help You Hit Your Traffic Goals
Tom Martin August 9, 2020 Recently I’ve seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It’s a shame that these authors miss the true value of guest blogging because they’re just focused on the short-term SEO ROI of guest blogging. If they understood the long-term sales … Continue reading Why is Your Guest Post Blogging Strategy Failing?
Angela Hausman, PhD August 7, 2020 It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Blogging boosts your business, especially when combined with social media and other digital marketing strategies, like advertising. How blogging … Continue reading 7 Ways Blogging Boosts Your Business
Enstine Muki July 19, 2020 One of the things we must strive for as bloggers and content marketers is consistency. But we know it’s not always an easy piece to deal with given the complexities of life. Starting a blog is one thing. Keeping it active with constant flow of content publication is another thing … Continue reading 4 Ways to Keep Your Blog Active When You Are Absent From Blogging