What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year
Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019
Davis Bell September 10, 2020 Every industry has been heavily impacted by the integration of new technology, and the accounting industry is no exception. While the industry as a whole has been a bit slower to start adjusting, accountants are now increasingly required to adapt to new expectations regarding communication, rapid turnaround, and transparency. To … Continue reading What Clients Expect From Their Accountant in 2020
Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?
What Brands Can Expect As Stay-At-Home Orders End by Laurie Sullivan @lauriesullivan, June 19, 2020 North Americans spent more than sixteen hours per day online for much of the COVID-19 quarantine, up 30% compared with a year ago. Analysts expect that time to decline to thirteen hours and twenty minutes during the next 12 months … Continue reading What Brands Can Expect As Stay-At-Home Orders End
Brian Basilico — May 14, 2020 Today I want to talk about business. I know you’re saying to yourself, “Self, doesn’t he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances … Continue reading Want More Business? Give 100% And Expect Nothing in Return
Dave Sutton — May 1, 2020 Whether we accept it or not, researchers predict we may be in lockdown for longer than planned. Others are saying social distancing could become a fact of life for, not months, but years. A new world, they say, is on the other side of all this change. But, practically … Continue reading 9 Things to Expect from Life After COVID
Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform?
Liza Slavin — February 24, 2020 When a business decides that they are going to start looking for a new employee, it is typically because they need the employee now. Most businesses say “I need this person (February 26, 2020)”, sound familiar? Not today, not in 3 months, but (February 26, 2020). This simple phrase … Continue reading No Workforce Planning? Expect Rough Seas