Tag Archives: Zynga

Zynga Began Building An Ad Network By Buying Ad-Tech Companies

Advertisement Industry

Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan  @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies →

Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic

Revenue Generation

Rohan AyyarSeptember 30, 2015 Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle is … Continue reading Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic →

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