Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
Richard RaddonJune 27, 2015 At Newfronts this year, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth. Out of … Continue reading YouTube: The Power of the Global Everything Network
Ads for related products will dynamically display in cards alongside retailer’s YouTube videos. Ginny Marvin on May 21, 2015 Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the … Continue reading Retailers, Google Shopping Ads Are Coming To YouTube (DD)
Brian HonigmanMay 12, 2015 The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are … Continue reading 5 YouTube Marketing Lessons From Unlikely Sources
WishpondMay 11, 2015 Trying to deny the rising popularity of video marketing on YouTube is about as easy as denying the rising sun in the morning. You can close your eyes and ignore it – but billions are still seeing it. And that ‘billions’ comment applies to both the sun and YouTube – over a … Continue reading Video Marketing: A 3-Step Introduction to Success with YouTube
Neil Wood-MitchellMay 6, 2015 As one of our partners recently exceeded 1 million views on YouTube, we all celebrated and took a moment to enjoy the success of this video marketing campaign. For Emma Newham of My Body Studios, the only objective was to create content that would be entered into a global competition, ultimately … Continue reading The YouTube Video Marketing Myth
Pam DyerMay 4, 2015 Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs … Continue reading How to Easily Make Animated GIFs from YouTube Videos
James ArnoldApril 26, 2015 Which is the 2nd most popular search engine after Google? Make a wild guess. Well, contrary to what you believe, it is not Yahoo or Bing rather it is YouTube. Yes YouTube manages to drive at least a billion unique visitor every month and that means, it has unlimited scope for … Continue reading Ingredients of a Popular YouTube Channel
Zoe WaldronApril 11, 2015 Making a video for YouTube may sound like a huge project, but with the right materials and preparation, it can be easy and fun! Videos are a great way to connect with fans on a new and more-detailed level, by showing them your tutorials or talking to them about your favorite … Continue reading How To Make Quality Videos For YouTube
The prepaid phone player knows you check your phone in the bathroom, and, in its new campaign, reassures viewers that this practice is perfectly acceptable. Steve Hall on April 10, 2015 In a slightly creepy come-to-daddy-esque effort to tout its $35 per month unlimited data plane, Boost Mobile, with help from 180LA, has launched a … Continue reading Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
