Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?
Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…
Shep Hyken June 19, 2020 I have an idea about renewals. Most people think that a renewal applies to some type of subscription. You renew your subscription to a magazine, a maintenance contract or a software program. But what if renewal had a broader meaning? What if renewal simply meant that the customer comes back—again … Continue reading You May Not Know It, But You’re in the Subscription Business
Choncé Maddox — May 30, 2020 200degrees / Pixabay Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Did you know that you’re probably paying for a ton of helpful email marketing features that could boost your business? Even if … Continue reading 4 Email Marketing Features You’re Not Using (But Should)
Max Palmer — May 21, 2020 You have rapidly approaching deadline. But all you can do is stay glued to Facebook. What’s the deal? Some may claim that you’re lazy or unmotivated. However, there’s probably a chance that you’re just distracted. And, believe it or not, it happens to us all. In fact, distractions are … Continue reading 8 Reasons You’re Addicted to Distractions and How to Quit Today
Veronica Krieg — May 18, 2020 Throwing a cloak of invisibility over your metrics drains agent performance. When your agents don’t know how they’re measured or what metrics to hit, burnout looms on the horizon and agents can’t reach their full potential. It’s not for a lack of effort, though. It’s because they don’t have … Continue reading 4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)
Bonnie Harris — May 7, 2020 After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people like me, someone that worked in social media all day long, it was nothing short of traumatic. Every day … Continue reading Avoiding Mind Pollution When You’re Stuck at Home
Peter Stewart — March 10, 2020 I could tell Linda* was upset when I began our coaching session. She had been having challenges with an employee who she had worked with successfully for a long time, but these were not run-of-the-mill problems for Linda. As a senior HR Executive, Linda had years of experience handling … Continue reading 6 Signs You’re Too Close to Your Team
Laura Patterson — February 28, 2020 In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same … Continue reading When You’re Focused on Upstream, What do You Measure?
James O’Flaherty — February 25, 2020 “Take this pill and all your weight loss and fitness dreams will come true! No workouts needed!” “Get that summer 6-pack in 30 days!” …if only that were true. We’ve all seen products that claim to have the “key” or the “hack” to the magazine-cover physique. We also know … Continue reading The Culture Hack You’re Not Seeing