Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
By Kristin Toussaint September 22, 2022 The efforts to unionize companies like Amazon and Starbucks have clearly been popular among workers, who have voted to unionize and helped organize locations across the country. But the CEOs of those companies have been less welcoming of the labor movement. When asked if he could … Continue reading Sara Nelson to CEOs: You’re going to run a better company when you have unions
Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution
By Sam Becker June 06, 2022 Uncle Sam is feeling invigorated! After several years of taking a relatively lax approach to auditing wealthy taxpayers, the Internal Revenue Service (IRS) has evidently turned a new leaf under the Biden administration. As such, it’s stepping up enforcement, and has doubled audit rates for … Continue reading IRS audits are on the rise: Your chances are now double if you’re in this income range
Automation in the Workplace: if You’re Not Automating, What are You Really Doing? Vivek Goel / 28 May 2022 Automation in 2022 is different from the robot takeover that some people have envisioned. Automation in the workplace now refers to platforms and systems that allow a layman to accelerate efficiency through digital means. As … Continue reading Automation in the Workplace: if You’re Not Automating, What are You Really Doing?
By Gwen Moran May 20, 2022 Here’s a disappointing statistic: A recent survey by job search website Joblist found that nearly three in four people (73%) don’t see an opportunity for growth in their current jobs. This comes at a time when employees are being more thoughtful about the work they’re doing, according to … Continue reading 5 ways to build marketable skills when you’re in a ‘dead-end’ job
By byline Dr. Adaira Landry and Dr. Resa E. Lewiss April 24, 2022 Let’s admit it. No matter the job title—manager, director, or entrepreneur—leaders are forced to prioritize time. Naturally, when mandatory tasks pour in, they take priority and optional tasks are cut. Mentorship is often first on that chopping block. In a life … Continue reading 5 ways to make time for mentoring even when you’re too busy
By Bob Marsh April 15, 2022 Most career-ambitious people want to climb the corporate ladder, but far too often, these folks try to force that move before they’re ready. Corporate leaders also often get tempted to promote top performers much too early. By moving into a management position before you’re ready, though, the company … Continue reading 3 ways to determine if you’re ready to be a manager
By Ursula Mead February 02, 2022 Women have been to hell and back over the past two years, leaving the workforce at historic rates as they’ve grappled with shuttered daycares, online schooling, job losses, and every other COVID-19 pandemic hardship. Despite it all—and maybe because of it—many are ready to get back to work … Continue reading 3 ways to meaningfully connect with the women you’re trying to hire
You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences
