The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. John Steinert on December 14, 2017 One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness … Continue reading GDPR won’t kill you. It’ll make you stronger
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
Deji Atoyebi — April 2, 2017 Follow @I_amAtoyebiDeji— April 2, 2017 Freelancing is no walk in the park; there are tons of difficulties to grapple with. First, is usually the problem of stabilizing income when starting out, followed by difficulties in staying productive, managing finances, efficiently handling workload, scaling the business, and more. Much of … Continue reading Freelancing: How Value Propositions Can Work for You.
by Personal Branding Blog June 23, 2016June 23, 2016 It’s one of the most popular questions in interviews, and also one of the most understandable. Why not hear why your future employee is right for the role straight from the horse’s mouth? Why then, does it fill us with so much trepidation? Partly because there’s … Continue reading How to Answer ‘Why Should I Hire You?’
by Kim Campbell March 13, 2016March 13, 2016 Outsourcing. It’s basically the corporate equivalent of walking down the aisle. You’re making a decision to trust someone else completely and you’re inviting them to build a future with you. Not a decision to be taken lightly. And it can induce more than a little anxiety in … Continue reading We Choose You. Now What? Navigating the First 90 Days with Your Contact Center Partner
by Rick Whittington March 5, 2016 Follow @rickwhittingtonMarch 5, 2016 Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from. People get overwhelmed when they have more than one choice. … Continue reading Shifting from an “Us” Website to a “You” Website
Jess HallSeptember 29, 2015 If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15th. Nathan Fielder, the comedian behind the mockumentary-style show, tells us that he graduated from one of Canada’s top business schools … Continue reading 7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”
Skip FreemanJune 8, 2015 Looking for an easy, yet very effective, way to differentiate yourself in a very positive way from the “competition,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a … Continue reading Timely ‘Thank You’ Note/Email Often Job Tie-Breaker
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages. Martin Beck on March 23, 2015 Twitter has long struggled with how to make its site more sticky. One of the major criticisms over the years is that new users aren’t find enough … Continue reading New: Twitter Tests Suggestion Feature “You May Also Like”
Steven Tulman November 25, 2014 Starting a business is easy. Keeping it alive and ensuring it grows is the tough part. Every month there are over 540,000 new businesses launched as per a 2013 article by Forbes.com. However, the number of businesses that are closing their doors exceeds the number of new businesses being started. … Continue reading Top 3 Reasons Businesses Fail and How to Prevent Them from Happening to You.