Record Ad Revenue: How Yelp Reached $1.28B by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2024 Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. This year the company will focus on quality leads for advertisers — especially in the services category — to drive up revenue. … Continue reading Record Ad Revenue: How Yelp Reached $1.28B
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. Nicola Agius on October 24, 2023 Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo … Continue reading Yelp unveils enhanced ad targeting
Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2023 Yelp has added three partners — Tinuiti, Assembly, and Performics — to its Agency Development Program. The program provides an education series, unique insights, innovative advertising opportunities and pilot programs for media agencies interested … Continue reading Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Yelp Guest Manager Propped Up By Google And Toast by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2023 Yelp on Monday announced a series of integrations and features for Yelp Guest Manager to give restaurants access to the largest diner network and give front staff with more control to help run a smoother shift and … Continue reading Yelp Guest Manager Propped Up By Google And Toast
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
Business owners: Yelp doesn’t have to be a source of anxiety! Here’s how you can make the review site work for you. Brian Patterson on December 1, 2022 If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name … Continue reading 5 Yelp facts business owners should know (but most don’t)
Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown by Laurie Sullivan @lauriesullivan, October 4, 2022 Evaluating six major cities across the U.S., Yelp data shows that the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 to April 2022, compared with between April 2017 and April 2019. Growth of business … Continue reading Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown
By Sam Becker July 20, 2022 Consumers are already feeling the squeeze as inflation soared above 9% in June, and evidently, many are feeling additional pressure in the form of “shrinkflation.” That’s according to the latest data from the Yelp Economic Average (YEA) report for Q2 2022, which finds that consumers are … Continue reading Yelp finds evidence of ‘shrinkflation’ in restaurant reviews
Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp by Laurie Sullivan @lauriesullivan, July 20, 2022 Inflation has not been felt equally across the United States. In Q2 2022, 47 states saw an overall increase of inflation mentions in Yelp reviews compared with Q2 2021. This also includes Washington, D.C. About 35 states … Continue reading Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp
Yelp Cracks Down On Compensated Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2022 Yelp called on other platforms Monday to crack down on reviewers getting paid to review products and services. The company on Monday called on other platforms, albeit buried at the bottom of its post, to work with Yelp to stop … Continue reading Yelp Cracks Down On Compensated Reviews
