Tag Archives: Year

‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

5 Outsourcing Myths to Ditch in the New Year

Melissa Ingold — December 8, 2018 Follow @timefreedombiz — December 8, 2018 geralt / Pixabay Outsourcing is scary; no two ways about it. I’ve coached many talented entrepreneurs through their first outsourcing venture, and there’s always been some nail-biting and foot-dragging involved. But every single one of them has been unspeakably relieved once they’ve experienced … Continue reading 5 Outsourcing Myths to Ditch in the New Year

Google’s John Mueller: One Seasonal URL Would Collect Links All Year

Google’s John Mueller: One Seasonal URL Would Collect Links All Year by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2018 Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand’s website could disrupt ranking of that page and the site in Google’s search engine. Google Senior Webmaster … Continue reading Google’s John Mueller: One Seasonal URL Would Collect Links All Year

Survey: Majority of consumers will spend 75% of holiday budgets online this year

But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018   It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year

The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story