Amanda Clark — April 3, 2017 Follow @GrammarChicInc— April 3, 2017 We’re big believers in using Facebook as a channel for good, engaging content—but as we’ve noted in the past, content marketing isn’t necessarily sufficient all on its own. Facebook increasingly forces marketers to pair their organic content with paid ads; if you don’t play … Continue reading How to Write Copy for Facebook Ads
By Anand Srinivasan March 15th, 2017 A major chunk of link building strategies are still shady to say the least. You could of course pursue strategies like guest blogging, giveaways, contests and directory listings to gain links legitimately. However, you must also consider the cost-benefit angle to these strategies. Guest blogging, for instance, helps you build … Continue reading How To Write Content That Will Earn You Backlinks
Randy Milanovic — March 4, 2017 Follow @kayak360— March 4, 2017 With all the “offers” to guest blog, one has to wonder… does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of … Continue reading Should I Write or Accept Guest Blogs?
Jason Obenhaus — March 2, 2017 Follow @JObenthehaus— March 2, 2017 You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people … Continue reading How Do I: Write Compelling Facebook Ad Copy?
Dave Charest — February 22, 2017 Follow @DaveCharest— February 22, 2017 When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers … Continue reading How to Write a Persuasive Marketing Email
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. Matt Umbro on February 20, 2017 I’ve been in the paid search industry for a nearly a decade. A … Continue reading How to write PPC text ads in 2017’s sophisticated environment
Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional
Carrie Morgan — January 11, 2017 Follow @TheSalesWay— January 11, 2017 We’ve put together a handy list of some useful tools to help you get started writing blogs or help you to improve your current blog writing practices. Some of these tools are ones we use ourselves when developing content for clients – and can … Continue reading How To Write Better Business Blogs – 6 Useful Tools
Katy French — December 23, 2016 — December 23, 2016 A powerful script is the foundation of a great video. (See our guide to writing a video script if you’re a total noob.) But when you’re writing a motion graphic script, it’s about more than simple dialogue. A good motion graphic combines audio and visuals … Continue reading 4 Tips to Write a Motion Graphic Script Designers Won’t Hate
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
