Plus: The year’s top essays and stories on branding Editor: Suzanne LaBarre Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper “voice.” Great branding is really the … Continue reading The Best And Worst Branding Of 2014
Tag Archives: Worst
Worst Practices For Social Media Customer Service
Vishal Pindoriya December 21, 2014 Since we recently brought you some examples of how many major brands are getting customer service right using social media, it only seemed fair to show you the flip side of that coin. After all, in reality there are more brand getting it wrong than right, and that’s … Continue reading Worst Practices For Social Media Customer Service