May 23, 2024 Google might acquire HubSpot. Here’s why Microsoft should worry Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. BY Reuters Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to … Continue reading Google might acquire HubSpot. Here’s why Microsoft should worry
By Reuters February 01, 2024 Apple on Thursday reported sales and profit that beat Wall Street estimates, powered by growth in its iPhone business. But China sales missed analysts’ targets. Apple shares were down 1.7% in after-hours trading. The 2% rise in overall fiscal first-quarter sales for the company ended four straight quarters of … Continue reading Apple revenue jumps 2%, but sliding iPhone sales in China worry investors
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds
The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products?
Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth?
Choncé Maddox — May 22, 2020 Let’s face it, some freelancers often worry about how and whether they’ll get paid. This isn’t anything new and according to a report from Freelancer’s Union and Upwork, over 56 million Americans did freelance work in 2018. Not getting paid or getting paid late is a huge issue that … Continue reading How Freelancers Can Never Worry About Getting Paid on Time Again
Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
