When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work
August 13, 2025 The future of work is being written BY Colette Stallbaumer We are in a once-in-a-generation moment. AI isn’t just changing how people work—it’s pushing companies to rethink how they’re structured, how decisions get made, and who gets to lead. Our annual Work Trend Index report reveals the stakes: While 81% of women leaders … Continue reading The future of work is being written
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Melissa Reeve on July 25, 2025 Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers … Continue reading Making AI deep research work for strategic marketing tasks
With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025 Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work?
July 22, 2025 Stop being a martyr at work. Aim for sustainable success instead BY Alli Kushner Casually mentioning canceling a doctor’s appointment or skipping something personal to take on more work has become the new humblebrag. It’s rarely treated as a big deal, and often, it’s delivered with self-deprecating pride: “Oh, I’ll just cancel my … Continue reading Stop being a martyr at work. Aim for sustainable success instead
July 18, 2025 The 6 attachments sabotaging your work BY Bob Rosen Americans are not happy these days. Some of this angst is caused by the state of the world. Americans feel lonely, angry, cynical, and polarized. How are we supposed to do our best work considering all that is going on? But the problem actually … Continue reading The 6 attachments sabotaging your work
July 12, 2025 Why setting boundaries makes you more valuable at work BY Dana Mahina Here’s a truth that will challenge everything you think you know about success: The most impactful leaders are also the most vigilant about protecting their time. While everyone else is drowning in back-to-back meetings and late-night email marathons, these executives have … Continue reading Why setting boundaries makes you more valuable at work
July 13, 2025 How to battle work intensification BY Melissa Swift It’s not just you—work kind of stinks right now. If you’re struggling to get something done because too many people were involved, getting hung up by emotion and conflict in your workplace, or just swaying under the weight of too many tasks in one day … Continue reading How to battle work intensification
