June 29, 2025 How to make ‘workcations’ work BY Featured Summer is here, and “workcations,” a blend of business and personal travel, are on the rise. According to data from Engine, a group travel startup, nearly two-thirds (65%) of full-time employed Gen Z workers say they’re likely to combine business travel with leisure travel. Also known … Continue reading How to make ‘workcations’ work
June 18, 2025 The hidden cost of unpaid care work BY Angela Hariche Caregiving is the invisible cornerstone of our economy—and it’s in crisis. Recent data from Pivotal, an organization founded by Melinda French Gates to advance social progress, reveals staggering statistics: 67% of caregivers face personal financial strain due to caregiving responsibilities, often accruing credit card … Continue reading The hidden cost of unpaid care work
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. Scott Gillum on June 17, 2025 You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your … Continue reading Do LinkedIn videos work better than blogs? Here’s the data
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. Scott Gillum on April 28, 2025 AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not for quality, but for authenticity. I … Continue reading When clients assume your best work was done by AI
April 19, 2025 Employees with the ‘Sunday scaries’? Here’s how to get your workforce excited about work BY Aytekin Tank We all know the “Sunday scaries”—that creeping anxiety as the weekend winds down. But what you might not realize is that leaders experience it too. As a CEO, I’ve found that the best way to fend … Continue reading Employees with the ‘Sunday scaries’? Here’s how to get your workforce excited about work
April 13, 2025 Black Americans express their faith at work more than other racial groups, studies show BY The Conversation Nearly 40% of Black workers feel comfortable talking about their faith with people at work, the highest of any U.S. racial group, our two recent studies found. But they also risk facing religious discrimination. For the … Continue reading Black Americans express their faith at work more than other racial groups, studies show
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
February 28, 2025 Why kindness is the key to high performance at work BY Next Big Idea Club Graham Allcott has written six books, including the global bestseller How to Be a Productivity Ninja. He is the founder of Think Productive and has privately coached prominent international business leaders. What’s the big idea? Kindness, empathy, and psychological … Continue reading Why kindness is the key to high performance at work
February 21, 2025 How to make work fair with practical and data-driven strategies The crux of making work fair is that it must be part of every single person’s job. BY Next Big Idea Club Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a … Continue reading How to make work fair with practical and data-driven strategies
February 17, 2025 How to learn to work with your new AI coworker On this week’s episode of The New Way We Work, we explain how both companies and employees should prepare for a fast-paced digital transformation. BY Kathleen Davis AI will undoubtedly become a bigger presence in your working life over the next few … Continue reading How to learn to work with your new AI coworker
