Tag Archives: Women’s

‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products

Health Products Innovation

June 13, 2025 ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products BY Anna-Louise Jackson Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another … Continue reading ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products →

‘I’m probably not your candidate’: Iowa GOP hopeful tells voter in candid Ring camera exchange over women’s rights

Women In Politics

October 18, 2024 ‘I’m probably not your candidate’: Iowa GOP hopeful tells voter in candid Ring camera exchange over women’s rights A surprising moment of honesty caught on a home camera raises questions about modern politics—and the role of tech in shaping election narratives. BY Sarah Bregel A Ring camera recently caught a bit of a … Continue reading ‘I’m probably not your candidate’: Iowa GOP hopeful tells voter in candid Ring camera exchange over women’s rights →

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Olympic

Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024   Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement →

Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation

Technology Innovation

July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation →

Why March Madness is marketing madness for brands and women’s basketball

Women In Business

March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark.  It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball →

Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health

Women In Business

  By Yasmin Gagne On the eighth and ninth floors of a pristine building in a research park in Salt Lake City, employees in gray uniforms tread under gold light fixtures, past abstract artwork, and around plush couches in the waiting area where they check patients in. This isn’t a high-end spa, though the gentle … Continue reading Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health →

International Women’s Day 2023 and the martech community

Women Support

Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community.  “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community →

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