Tag Archives: ‘Women

The Psychological Makeup of Women You Target With Search Ads, Organic Listings

Social Media Utilization

Knowing the psychological profile of women your brand targets with search optimization and paid search ads will produce better insight into the technology that will capture her attention, and help identify the message that resonates most. Some 74% of women calling themselves tech savvy say technology remains important, but only 20% are the first to … Continue reading The Psychological Makeup of Women You Target With Search Ads, Organic Listings →

Online marketers are 21% sexist … even when they’re women

Online Marketing

Apparently, the tech-industry brogrammer culture has no stranglehold on sexism, as Internet marketers routinely devalue women’s work by an average of 21 percent. That’s according to search-marketing firm Wordstream, whose CEO Larry Kim just outed his customers’ biases. Kim compared how successful his female colleagues’ work is with how successful his clients perceive them to be. … Continue reading Online marketers are 21% sexist … even when they’re women →

Guide women through personal finance decisions and issues – 1980s

Personal Finance

Front cover of ‘Women and Money’ a publication to guide women through personal finance decisions and issues – 1980s History of Women and Banking – 1907 until WWI Posted on 06 Mar 2012 Midland’s (later HSBC plc) first woman recruit, Miss Anne Tulloch, joined the Bank at its Head Office in Threadneedle Street on 21 … Continue reading Guide women through personal finance decisions and issues – 1980s →

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