Tag Archives: wizardry

Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’

Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan  @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’