Miranda Marquit — October 19, 2018 — October 19, 2018 Maklay62 / Pixabay As part of my MBA program, I’m taking a class on entrepreneurship. It’s been interesting, mostly because there’s a lot of content that seems familiar because I’ve been running a business for more than a decade. But it’s also been a good … Continue reading How the “3 Whys” Can Help You Find Purpose in Your Business
Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
by Cheryl Gale June 25, 2016 Follow @marchprJune 25, 2016 Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had … Continue reading Client Messaging 101: The Whys and Whens
Lacy BoggsAugust 3, 2015 Imagine for a moment that you want to make a shirt. So you go to the fabric store and buy some fabric that you like, maybe some thread and some buttons, and you come home and start cutting and stitching. But you didn’t really think about your plan before you started. … Continue reading The 2 Whys of Business Blogging
