Andy GibsonApril 15, 2015 As a digital marketer that’s focused on analytics consulting for many years, I’ve run into some really interesting issues. I obviously can’t share everything (you know, because of NDAs and stuff), but let me give you a few examples. Within the last year, I was working with a larger publishing client who … Continue reading Do You Know Who’s Collecting Data on Your Website?
PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if … Continue reading Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
Anna BennettFebruary 19, 2015 You can no longer ignore the formidable power of Pinterest. If you do, you are foolishly turning away sales. Many businesses think that Facebook is the obvious choice for their social media marketing because of its sheer growth in users. However since January 1st, organic visibility in the Facebook news feeds … Continue reading Pinterest Versus Facebook: Who’s The Real Winner for Ecommerce?
