by Jake Stevens January 5, 2016 Follow @seostevensJanuary 5, 2016 What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement. A/B tests are completed in a controlled manner, with the aim … Continue reading A/B Split Testing Can Perfect Your Website, and Here’s How
by Mike Moran January 4, 2016 Follow @MikeMoranJanuary 4, 2016 I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the … Continue reading Do You Use Your Website Search to Help Your SEO?
by Candis Roussel January 4, 2016January 4, 2016 Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. However the professional services marketplace is continuously changing. Every year, more and more companies are finding and vetting potential service firms online. So today, savvy firms are utilizing their … Continue reading Best Website Techniques for Greater Online Lead Generation
by Heather Steele January 4, 2016January 4, 2016 So, you’ve got a website (or you’re in the process of getting one) — great! Now it’s time to sit back and watch the business roll in, right? I mean, that’s how it works in the movie — he builds the baseball field in the middle of … Continue reading Your Website is Not a Cornfield… Just Because You Build It, Doesn’t Mean They’ll Come
by Helen Stark December 27, 2015 Follow @helenstark127December 27, 2015 There’s no secret that online store is one of the best ways for boosting sales and getting more customers. And no secret at all that not every e-commerce website gains popularity and brings its owner sales and traffic. There is many reasons for this and … Continue reading What CMS Platforms Can Make Your E-commerce Website Shine?
by Rick Whittington December 24, 2015 Follow @rickwhittingtonDecember 24, 2015 You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they’re looking to form solution sets — possible solutions to the issues they face. Your virtual presence (website content, social media … Continue reading How Your Website Affects Your Customer’s Decisions
by Jonathan Leger December 23, 2015December 23, 2015 People will always take their business to a trusted merchant. This is how it was in the days of old and this is the way it works in the super-modern online market today. The savvy online marketer operating with the testy online shopper can improve this trust … Continue reading 10 Ways to Build Website Authority Using Social Media
by Elizabeth Williams December 23, 2015December 23, 2015 My agency suit friend, Marc, has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or … Continue reading Why Your Website is About to Become a Lot Less Important
by Will Kerschbaum December 21, 2015December 21, 2015 One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your … Continue reading 6 Reasons Fewer Website Visitors Generates More Revenue
by Matt Brennan December 21, 2015 Follow @MattLBrennanDecember 21, 2015 I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw … Continue reading Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
