Jon-Mikel BaileyMay 9, 2015 With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website. And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of … Continue reading When Groupthink Kills A Perfectly Good Website
Scott LambertMay 9, 2015 Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can … Continue reading 3 Ways to Make Customers “Stick” Around on Your Website
Marc ProsserMay 9, 2015 If you are interested in adding a map to your website, then you have come to the right place. You may just want a basic map that shows where your business is located. Or, perhaps you have multiple locations and want that on your site. Whatever the case, we will show … Continue reading How To Add A Map To Your Website
Sarah GreesonbachMay 8, 2015 There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, … Continue reading What Can Your Competitors Teach You About Website Redesign?
Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy. Shari Thurow on May 8, 2015 Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What … Continue reading Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
Priya Florence ShahMay 8, 2015 Are you launching a new business website or updating an old one in today’s post-Panda and Penguin world? (names used to refer to Google’s recent algorithm changes that changed the rules of the game for many businesses) Today, SEO (search engine optimization) cannot be carried out in isolation of SMO … Continue reading 7 Best Practices To Give Your New Business Website A Head Start
by Sameer Panjwani May 7th, 2015 Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more complex and comes in the form of, for … Continue reading How to Keep Social Stats Updated For Your Website
Kris SpisakMay 5, 2015 The topic of “top-level domains” sounds like something out of the gaming world, doesn’t it? The phrase evokes something right out of a MMORPG (massively multiplayer online role-playing game) involving magic, enchantment, and a final battle between good and evil. Intriguing? Yes. Reality? No. In truth, top-level domains (TLDs) are a … Continue reading What is the Best Top-Level Domain for a Business Website?
Richie ContartesiMay 5, 2015 Their are a ton of reasons to redesign your website, but it is extremely important to understand why and if it is going to benefit your bottom line. Maybe you just need to look more professional, generate more leads, faster load time, changed your services, merged your business, or you have … Continue reading Should I Redesign My Website?
Zach HellerMay 4, 2015 Website testing, or optimization testing, is a great way to improve your website over time based on real-life user feedback. A/B testing, favored by most marketers as the best way to improve landing page effectiveness, makes it easy to find out which changes work and which don’t. A/B testing using a … Continue reading 5 Changes to Test on Your Website
