Tag Archives: website

3 Simple Steps To Transform Your Website Into A Lead Generation Machine

Christina HallJune 18, 2015 Let’s face it not many companies have a big budget for website design projects that don’t lead to new revenue. Yet so many companies spend boat loads of money on website redesign projects every 2 – 5 years that net them nothing. Certainly stranger things have happened I know, but I am … Continue reading 3 Simple Steps To Transform Your Website Into A Lead Generation Machine →

6 Biggest Mistakes That Kill Website Conversions

Jon KrepsJune 17, 2015 Website traffic may generate sales but it is the conversion rate itself that ultimately determines overall profitability. So while most website owners are positively obsessed with traffic generating strategies (like SEO, PPC, content marketing, social media marketing, etc.), they completely ignore the site’s conversion rate. The biggest reason for this oversight … Continue reading 6 Biggest Mistakes That Kill Website Conversions →

High-context and Low-context Cultures: Applying Intercultural Communication to Website Translation

Courtney HuberJune 17, 2015 When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants the opposite effect resulting from copy that’s not in your audience’s native language, graphics that are offensive or confusing, or a navigation … Continue reading High-context and Low-context Cultures: Applying Intercultural Communication to Website Translation →