Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. By Constantine von Hoffman January 12, 2026 Shopify announced the Universal Commerce Protocol (UCP) (February 24, 2026), an open standard co-developed with Google that lets AI agents connect directly to merchants and complete … Continue reading Shopify wants to put commerce inside every AI conversation
Tag Archives: Wants
OpenAI wants your brand mascot on Sora. What could possibly go wrong?
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
OpenAI’s first major brand campaign wants to win your heart and mind
September 28, 2025 OpenAI’s first major brand campaign wants to win your heart and mind A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that … Continue reading OpenAI’s first major brand campaign wants to win your heart and mind
Intel wants a second bite at the Apple—and this time might be better
September 25, 2025 Intel wants a second bite at the Apple—and this time might be better Their cultures have clashed in the past. Now, a new collaboration will take place amid rising geopolitical tensions. span>span]:whitespace-nowrap”>
GrowthLoop wants to help retailers capture more retail media dollars
Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales. Mike Pastore on September 18, 2025 Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching a solution to help retailers organize their data and scale their media offerings. Retailers offering … Continue reading GrowthLoop wants to help retailers capture more retail media dollars
Marketing leadership asks for radical candor but wants compliance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust. Jay Mandel on August 22, 2025 Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow — more performance than principle. In organizations where … Continue reading Marketing leadership asks for radical candor but wants compliance
LinkedIn wants to be the TikTok of business — will it work?
With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025 Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work?
Gen Z wants in-office sex to be a totally acceptable thing
June 15, 2025 Gen Z wants in-office sex to be a totally acceptable thing BY Sarah Bregel Gen Z, the youngest generation of workers, cares deeply about work–life balance. And, according to new research, that balance includes hookups that happen during working hours. A new survey from EduBirdie of 2,000 Gen Zers examined the impact of … Continue reading Gen Z wants in-office sex to be a totally acceptable thing
TikTok wants to help people unplug, but not everyone wants a digital detox
May 16, 2025 TikTok wants to help people unplug, but not everyone wants a digital detox BY Eve Upton-Clark Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate—without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a … Continue reading TikTok wants to help people unplug, but not everyone wants a digital detox
Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
April 30, 2025 Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items BY Sam Becker Fraud remains a huge issue, with reports increasing 25% between 2023 and 2024, according to recently released data from the Federal Trade Commission (FTC). That amounted to consumers losing more … Continue reading Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items