Kristin HovdeJune 21, 2015 Trying to create an online presence for any business is hard work, taking tons of hours, patience, and consistency before even the slightest results are seen. Besides writing great content, people love to see visuals because it gives them a better idea of how your product works, what your company does, … Continue reading How To Create Videos Your Audience Will Want To Watch
Chloe NoskoJune 17, 2015 People are surprised when they learn what a great explainer video costs (and if your video isn’t great, what’s the point of having it?) A quality 60 second animated explainer video can cost anywhere from $ 5,000 – $ 20,000. There are companies that charge significantly less, but you’ll have a rough time finding … Continue reading What Do Explainer Videos Cost?
Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos
Colm BarryJune 10, 2015 One of the most important elements of any video is the soundtrack. Whether it’s a commercial video to promote your business or a home-made video for YouTube, the soundtrack will dictate the mood and tempo of the video and it’s overall success. If you are new to video creation, you may be … Continue reading How to Legally Use Free & Paid Music In Your Videos
Denise McArthurMay 30, 2015 Love is all you need, yes. That’s what you—being a person—need. But your business? Your business needs money. While it may not be the stuff of pop ballads, return-on-investment, or ROI, is one of the best ways to calculate what your business needs. You’re constantly looking for new ways to improve … Continue reading 5 Steps To Calculating Your ROI From Animated Videos
Pam DyerMay 4, 2015 Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs … Continue reading How to Easily Make Animated GIFs from YouTube Videos
Kathy QuinnMay 3, 2015 We are seeing an increased demand for localizing video, and that’s not surprising. Video is a powerful means of getting a message across. It is more engaging than text and allows visual demonstrations that can communicate better than mere words. In recent years, the use of video in marketing and training … Continue reading Localize Videos For Greater Impact
Julia TamamiApril 26, 2015 Using video for B2B marketing is a little-talked-about yet very effective tactic. Here is what you have to remember when creating your B2B marketing videos: just because you are talking to other businesses through what should be a professional medium, does not mean your message has to be dry or uptight. … Continue reading How to Make B2B Marketing Videos the Right Way
Vebeka GuessApril 25, 2015 Video drives brand engagement and conversion and is a key part of any digital marketing strategy. However, in most cases, organizations find it challenging to deliver optimal video experiences to mobile devices, or are not delivering video at all to their mobile sites and apps. Yet, according to the most recent … Continue reading Are Your Videos Ready for the Mobile Majority?
Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action
