Tag Archives: Video

How AI and video marketing can work together in the time of COVID

Selling luxury real estate remotely using AI and video. Rodric Bradford on July 15, 2020 “While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal … Continue reading How AI and video marketing can work together in the time of COVID →

Get Started With Pinterest Video Ads: Here’s How

Pinterest Advertisement

Mary Lister July 13, 2020 If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this … Continue reading Get Started With Pinterest Video Ads: Here’s How →

Social Media Video Marketing Trends 2020 [New Survey]

Video Marketing

Osama Khabab July 2, 2020 Time is undoubtedly the most valuable asset in our lives. Therefore, as humans we’re always seeking convenience that saves us time in different activities that we carry out each day, such as consuming information. By using our visual and auditory senses, we’re able to consume information faster when watching a … Continue reading Social Media Video Marketing Trends 2020 [New Survey] →

How to Create a Video Marketing Strategy That Gets Results

Video Marketing

Susan Friesen June 30, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I … Continue reading How to Create a Video Marketing Strategy That Gets Results →

Video Closes the Distance Between Brands and Their Audience

Video Strategy

Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience →

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing →

11 Key Elements Leaders Should Consider When Doing Live Video

Leadership Skills

Young Entrepreneur Council June 18, 2020 Video has become one of the most effective and popular forms of content businesses use in their marketing efforts. Live video in particular is a great way to engage with your target audience in a personal, meaningful way. Here are 11 key elements every business leader should consider to … Continue reading 11 Key Elements Leaders Should Consider When Doing Live Video →

A Step-by-Step Guide to the Video Process

Video Tools

Justin Lenart June 16, 2020 To the uninitiated, making videos looks like a breeze. In this age of smartphones, where everyone can act as a videographer, it’s easy to see why the process may appear to be a simple one. After all, viewers only see the end product and not all the work that goes … Continue reading A Step-by-Step Guide to the Video Process →

How to Use Facebook Video Marketing to Drive Conversions [Infographic]

Facebook Video Marketing

Maria Ganta — June 10, 2020 Video has always been an extremely engaging part of the Facebook experience, and one of the best content formats for marketing your businesses, especially these days. With video marketing quickly becoming one of the most powerful techniques of delivering your brand message to new and existing audiences, it’s difficult … Continue reading How to Use Facebook Video Marketing to Drive Conversions [Infographic] →

5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]

eCommerce YouTube

Mushon Heinisch — June 12, 2020 YouTube has become a powerful marketing tool for online sellers. But how do you create eCommerce video ads that actually boost sales, while keeping budgets in check? The secret is, it is surprisingly quite easy – and quick! To help you make the most of your eCommerce YouTube videos … Continue reading 5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples] →