Tag Archives: Video

Video Ad Buying Should Be Customer-First, Not Channel-First

Video Ad Buying Should Be Customer-First, Not Channel-First by Dave Morgan , Featured Contributor, March 17, 2022 The following was previously published in an earlier edition of Media Insider. The purpose of advertising is to create customers, either immediately or in the future. And how, where and when advertising is bought matters a lot to … Continue reading Video Ad Buying Should Be Customer-First, Not Channel-First →

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together

Technology Impact On Business

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together →

Video ad platform SpringServe partners with SXSW

Video Tools

The collaboration aims at boosting the ad experience for SXSW online and CTV content. Chris Wood on March 2, 2022 Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the … Continue reading Video ad platform SpringServe partners with SXSW →

The Basics of Video Marketing

Video Marketing

Ruhi Van Andel | November 3rd, 2021 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: our … Continue reading The Basics of Video Marketing →

Video game giants predicted the future of gaming in 2004. How’d they do?

Games Business

By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do? →

10 top retail sector video ads of 2021

Retail Marketing

There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok. Kim Davis on February 11, 2022 According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing … Continue reading 10 top retail sector video ads of 2021 →

Video Trends in 2022 – How to Crush it With Video This year

Video Trends

Neil Wood-Mitchell January 19, 2022 Your guide to crushing it with video in 2022 These are unprecedented times – or so they keep telling us – but the effectiveness of video hasn’t faltered over recent times. As we move through uncharted territory, the stories you tell and how you tell them, through your social channels, … Continue reading Video Trends in 2022 – How to Crush it With Video This year →

Video Trends in 2022 – How to Crush it With Video This year

Video Trends

How Does Data Power Modern Video Games?

Data Strategy

Ralph Ronzio January 27, 2022 With an estimated 3.24 billion gamers around the world and a market expected to reach $ 545.98 billion by 2028, gaming data is a valuable resource that can help game development companies optimize and improve business performance. It’s also notable that, in recent years, online video games have overtaken traditional … Continue reading How Does Data Power Modern Video Games? →