Tag Archives: Vendor

Real Story on MarTech: Avoid these five vendor selection pitfalls

Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls

The Real Story on MarTech: 10 steps to making better vendor selection choices

Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices

Who’s who in the identity resolution vendor landscape?

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape?

Top 10 Things to Assess on Your Contact Center Vendor Site Visit

Amy Bennet — August 28, 2019 — August 28, 2019 Choosing a strategic partner to deliver an outsourced customer care solution is a significant business decision – maybe one of the most significant decisions you’ll make in your career. You’ll task your team with running a tight procurement process to assess potential contact center partners. … Continue reading Top 10 Things to Assess on Your Contact Center Vendor Site Visit

4 Ways to Boost Your Vendor Management Process

Suresh Sambandam — July 13, 2019 — July 13, 2019 The vendor management process can be undeniably complex and unwieldy, with a number of different stakeholders involved and multiple parties to satisfy. It is vital that vendors find the purchaser’s processes user-friendly and efficient. It is also just as important that the individuals involved in … Continue reading 4 Ways to Boost Your Vendor Management Process

Moving from vendor to seller on Amazon? Here’s what you need to know

If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers